riham zaimeche

At ACCESSO, I led Facebook and Instagram advertising for tech and mobile accessory launches, building targeted Meta funnels that helped scale the brand's revenue ecosystem and local market presence.

I've managed the full Meta ecosystem, from Ads Manager, pixels, Conversion API setup, and audience targeting to A/B testing, ROAS optimization, and performance tracking. I connect daily KPI monitoring with inventory lifecycles and promotional events so ad spend supports conversion efficiency.

As a freelance Digital Marketing Specialist, I've deployed and audited conversion-focused paid social campaigns for e-commerce brands and global businesses. I also maintain store databases, update product listings, track customer buying habits, and build monthly organic and paid content calendars around commercial milestones.

I create localized copy, visual scripts, and AI-assisted content variations in Arabic, English, and French, combining buyer psychology, product benefits, and short-form video hooks to improve campaign relevance.