Hani Saoudi
@hanisaoudi
Data-driven Performance Marketing & Sales Specialist focused on lead generation, conversion optimization, and ROAS growth.
AlgeriaWhat I'm looking for
I’m a results-driven Sales & Performance Marketing Specialist focused on lead generation, customer qualification, and conversion optimization across digital channels. I attract, engage, and convert prospects through multi-channel outreach—paid ads, WhatsApp, and direct communication—while keeping the pipeline efficient and revenue growth at the center. I combine analytical thinking with persuasive communication to move prospects through the sales funnel effectively.
As Founder & Performance Marketer, I manage the full customer journey—from first contact to confirmed sale and delivery—by launching, analyzing, and scaling campaigns with a strong focus on profitability and buyer quality. I’ve driven high ROAS (17x–30x) while improving lead quality and reducing funnel bottlenecks, using performance insights to optimize from ads to order confirmation. I’ve also built and optimized Shopify (BAZ Store) with strong SEO and PageSpeed metrics, and supported sales for real estate and tech projects with campaigns reaching 200K+ users.
Experience
Work history, roles, and key accomplishments
Performance Marketing Founder
BMMarket
Jan 2025 - Present (1 year 5 months)
Managed the full COD e-commerce sales funnel from lead generation through WhatsApp conversion and order confirmation, improving conversion efficiency without increasing ad spend. Delivered 17x–30x ROAS across Meta Ads campaigns while maintaining controlled CPA and higher lead quality.
Freelance Performance Marketing
Freelance
Jan 2024 - Jan 2025 (1 year)
Generated and managed leads for multiple projects using targeted Meta Ads, analyzing customer behavior to improve conversion rates and ROI. Built and optimized Shopify storefronts (including SEO and PageSpeed performance) and produced performance reporting to identify profitable segments.
Wholesale Auto Parts Associate
Wholesale Auto Parts
Jan 2022 - Jan 2025 (3 years)
Qualified inbound leads and handled customer inquiries via WhatsApp and phone, guiding prospects toward purchase decisions. Maintained CRM records, tracked follow-ups and outcomes, and supported sales to improve response time, retention, and conversion efficiency.
Education
Degrees, certifications, and relevant coursework
Coursera
Google Foundations of Digital Marketing & E-commerce Certificate, Digital Marketing & E-commerce
Currently pursuing the Google Foundations of Digital Marketing & E-commerce Certificate through Coursera.
University of Algiers
Bachelor's degree, Ecology
Bachelor’s studies in Ecology at the University of Algiers, with 2.5 years completed.
Availability
Location
AlgeriaAuthorized to work in
Job categories
Skills
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