Open to opportunities

Riela Dela Cruz

@rieladelacruz

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Skilled Administrative Assistant with expertise in email marketing and support.

Philippines

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What I'm looking for

I am looking for a role that values collaboration, creativity, and growth opportunities.

I am a dedicated Administrative Assistant with a strong background in email marketing, copywriting, and research. My experience spans various roles, including Project Specialist and Quality Assurance Officer, where I have honed my skills in client engagement and administrative support. I hold a degree in International Hospitality Management, which has equipped me with a unique perspective on customer service and operational excellence.

Throughout my career, I have successfully managed diverse tasks, from AI data labeling to coordinating events at a luxury hotel. My adaptability and attention to detail have allowed me to thrive in both local and international settings. I take pride in my ability to generate compelling content and ensure quality standards are met, contributing to the success of the teams I work with.

I am passionate about leveraging my skills to support organizational goals and enhance client relationships. I am eager to bring my expertise in CRM tools and email management to a dynamic team where I can continue to grow and make a meaningful impact.

Experience

Work history, roles, and key accomplishments

Data Entry and Operations Associate

Lilo

Dec 2024 - Jun 2025 (6 months)

Responsible for AI data labeling of over 1,000 products daily, ensuring accuracy and quality. Conducted thorough quality checks on all labeled products to maintain high standards.

Data Labeling Quality Assurance Data Entry Product Management Google Suite

Project Specialist/Admin Assistant

J2 Group

Aug 2023 - Nov 2024 (1 year 3 months)

Managed and monitored LinkedIn alias accounts, qualifying leads from Gmail and Dripify for LinkedIn. Supported management with administrative and operational tasks, including campaign and lead reports.

LinkedIn Sales Navigator CRM Tools Lead Qualification Administrative Support HubSpot

Quality Assurance Officer/Admin Assistant

J2 Group

Mar 2021 - Aug 2023 (2 years 5 months)

Set up databases for AI-driven personalization in Google Sheets, generating marketing email introductions. Proofread over 1,000 lines of personalization daily to ensure grammar, language, and punctuation alignment with client standards.

Google Sheets Personalization Proofreading Email Marketing Quality Assurance Data Management

Research Analyst/Copywriter

J2 Group

Feb 2019 - Mar 2021 (2 years 1 month)

Conducted thorough research on prospect websites and social media accounts to gather interesting topics. Wrote compelling personalization lines for over 150 companies daily, ensuring alignment with client instructions.

Research Copywriting Content Creation LinkedIn

Events Coordinator - Intern

Manila Diamond Hotel

Apr 2018 - Jul 2018 (3 months)

Provided collaterals for sales calls and coordinated with various departments to ensure smooth event execution. Supported management with administrative tasks, including creating and printing event materials.

Event Coordination Administrative Support Sales Support Material Preparation

Education

Degrees, certifications, and relevant coursework

De La Salle College of St. Benilde

Bachelor of Science, International Hospitality Management

Studied International Hospitality Management, gaining expertise in various aspects of the hospitality industry. Developed skills in event coordination and administrative support, preparing for diverse roles in both local and international settings.