Open to opportunities

Umer Balaj

@umerbalaj

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Certified Salesforce Architect with expertise in CRM solutions.

Pakistan

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in a dynamic environment.

I am a Certified Salesforce Architect with over 7 years of experience in delivering scalable, cloud-based CRM solutions across various environments, including Sales, Service, and Experience Cloud. My certifications in Platform Developer I & II, App Builder, Administrator, and Pardot Specialist reflect my commitment to excellence in this field. I have successfully executed more than 20 cross-cloud Salesforce implementations, leading end-to-end SDLC processes and enhancing business operations through CRM optimization and automation.

Throughout my career, I have demonstrated my ability to reduce manual processes by 50%, increase CRM adoption by 70%, and improve workflow efficiency by 40%. My expertise in Agile development, stakeholder collaboration, and mentoring high-performing teams has been instrumental in achieving these results. I thrive on challenges and am passionate about leveraging technology to drive business success.

Experience

Work history, roles, and key accomplishments

Salesforce Architect

Dietitian Live

Nov 2023 - Present (1 year 7 months)

Designed scalable CRM architecture aligned with enterprise business workflows, increasing feature deployment velocity by 35%. Developed and managed Pardot drip campaigns and engagement programs, boosting lead conversion by 30% through automation.

Salesforce CRM Pardot HubSpot Stripe Apex SOQL Agile

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Senior Salesforce Developer

U-Blox

Mar 2023 - Present (2 years 3 months)

Developed robust batch jobs, Apex triggers, and Lightning Web Components to streamline operations and improve scalability with 98%+ job success rate. Led HubSpot to Pardot migration for marketing operations, preserving data integrity and increasing campaign visibility.

Salesforce Development Apex LWC HubSpot Pardot WeClapp CRM

Salesforce Developer

Rolustech

Apr 2021 - Present (4 years 2 months)

Delivered customized Salesforce implementations for 20+ clients across industries, including healthcare, retail, and SaaS. Built and deployed 150+ Apex classes, triggers, and LWC components, reducing development cycles and increasing system efficiency by 60%.

Apex LWC Skyvia Data Loader Dashboards Reports

Salesforce Developer

Reliant Funding

Feb 2020 - Present (5 years 4 months)

Developed Visualforce pages and email automation templates to personalize outreach, increasing engagement by 35%. Created complex data models using junction objects, enhancing record relationships and reporting accuracy.

Visualforce Email Automation Data Modeling API Integration Lead Scoring

SFDC Developer

The Philadelphia Inquirer

May 2017 - Present (8 years 1 month)

Developed self-service Experience Cloud portals, reducing support ticket volume by 50% and improving customer satisfaction. Automated opportunity lifecycle and assignment rules, resulting in a 20% improvement in sales velocity.

Automation

Education

Degrees, certifications, and relevant coursework

Punjab University of Information Technology

BS, Software Engineering

Studied Software Engineering at Punjab University of Information Technology in Lahore, Pakistan. Gained foundational knowledge and practical skills in software development and engineering principles.