Open to opportunities

Richard Nderitu

@richardnderitu

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I build marketing campaigns, films, and brands that drive engagement and sales.

Kenya

Message

What I'm looking for

I'm looking to create strategic communications, brand, film, and digital marketing work that drives engagement, sales, and lasting influence. I value opportunities to lead creative teams, build meaningful campaigns, and apply my experience across sectors.

I've led creative, marketing, and content work through Overmind Associates since 2016, generating KES 30 million in revenue. My work spans brand strategy, campaigns, photography, videography, websites, and documentary production for clients including Safari Centre, Together for Better Foundation, Air Kenya Express, and Tulia Amboseli Safari Camp.

For Together for Better Foundation, I helped establish its online presence and communications strategy, contributing to more than $200,000 in donations, 150 volunteers, and distribution of over 140,000 sanitary pads to more than 30,000 girls. At Safari Centre in Naivasha, I led brand development, campaign planning, creative output, website redevelopment, and event marketing.

Previously, I managed an 18-person creative and digital team at BEAN Interactive, delivering work for Huawei, Deacons East Africa, Cadbury's East Africa, and Blaze by Safaricom. I managed a monthly digital media budget exceeding KES 15 million for Blaze, helping generate more than one million sign-ups within 12 months.

Across 18 years in digital and traditional marketing, I've combined creative direction with hands-on film, design, advertising, and storytelling. I enjoy turning ambitious ideas into visible brands, engaging content, and campaigns that deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Creative Director/Managing Director

Current

Overmind Associates Limited

Jul 2016 - Present (10 years 2 months)

Drove KES.30 million in revenue since 2016, leading brand development and marketing strategy for Safari Centre, Naivasha, and managing creative output including billboard design, social media content, photography, and videography. Led high-impact projects such as website redevelopment, matatu graffiti art installations, and the I Love Naivasha photo destination.

Creative Director

BEAN Interactive Limited

Apr 2016 - Jul 2016 (3 months)

Managed a team of eighteen personnel and developed social media and digital campaign content for high-profile accounts such as Huawei, Deacons East Africa, and Cadbury's East Africa. Implemented programmatic ads and digital media buying strategies, managing a monthly budget of over KES 15 million.

Team Management Social Media Marketing Digital Campaigns Programmatic Advertising Digital Media Buying Budgeting Scheduling Optimization Content Creation Influencer Marketing Web Design User Experience

Creative Lead/Digital Art Director

Wild Fusion Kenya Ltd

Mar 2014 - Feb 2015 (11 months)

Created impactful creative concepts and delegated tasks to a team of developers and account managers for campaigns for Cusson baby in East Africa and the Nairobi Stock Exchange. Demonstrated deep understanding of branding, motion graphics, animation, and user interaction design.

Creative Concepts Team Leadership Branding Motion Graphics Animation Interaction Design Web Development Project Management Digital Advertising

Senior Creative/Digital Art Director

The Digital Brands Agency

Oct 2012 - Mar 2014 (1 year 5 months)

Led creative concept development and execution, contributing to the rebranding of USIU University and directing the official USIU photoshoot. Conceptualized and oversaw an interactive timeline showcasing Safaricom's history at the Michael Joseph Centre.

Creative Direction Branding Visual Identity Photography Interactive Design Motion Graphics Animation Project Planning Resource Planning

Art Director

Airpress Communications Ltd

Aug 2011 - Oct 2012 (1 year 2 months)

Managed and executed creative briefs, delivering results under tight deadlines. Developed a comprehensive on-air and off-air brand book for KASS Media and led design efforts for marketing strategies for brands such as Summit Malt for Keroche Breweries.

Creative Briefs Project Planning Time Management Branding Motion Graphics Animation Marketing Strategy

Freelance Design Consultant

Self Employed

Jan 2009 - Jul 2011 (2 years 6 months)

Managed various freelance projects encompassing brand design, animation, 3D visualization, and user interaction design. Created visually compelling layouts for CAN-DO Magazine, redesigned packaging for Softis, and designed brochures for IST Education.

Brand Design Animation 3D Visualization Interaction Design Layout Design Packaging Design Print Design Brochure Design

Creative Designer

BEAMS Karen

Jan 2007 - Dec 2009 (2 years 11 months)

Executed creative output for diverse projects including print design, animation, film, and interactive design. Led the creation of a 20-minute 3D animated film titled IT IS THE LAW and conducted multiple training seminars in technology and design.

Print Design Animation Film Interactive Design 3D Animation Training

Education

Degrees, certifications, and relevant coursework

Shang Tao Media Arts College

Diploma, 3D Animation

2007 - 2008

Completed a Diploma in 3D Animation, covering film and camera work, 2D and 3D animation, motion theory, color theory, design principles, UI design, sound design, and print design.