At NXP Semiconductors, I lead data engineering and analytics engineering work for enterprise reporting and digital commerce. I own data pipelines, semantic model design, and BI governance for global business teams.
For the One Reporting Dashboard, I redesigned reporting experiences and defined KPI structures and layouts aligned with business requirements. I also maintained reporting architecture and supported governance and reliability initiatives.
I developed Python ETL workflows that load enterprise data into PostgreSQL, adding automated ingestion and validation controls. I also optimized Power BI semantic models, resolving filter propagation issues and improving DAX KPI calculations.
For digital commerce analytics, I built customer journey and funnel reporting solutions using Python ETL, Adobe Analytics APIs, dimensional modeling, and Power BI. I also built a campaign matching algorithm that improved campaign subchannel association accuracy from 41% to ~99%.
