Ricardo López

Managed social media campaigns for various sectors, optimizing advertising content to meet client marketing objectives. Developed customized landing pages and applied continuous improvement practices throughout the design process.

Redesigned the premium vehicle purchasing experience for the British market, creating high-fidelity prototypes that reduced stakeholder feedback times by 30%. Applied Design Sprints, A/B testing, and information architecture methodologies.

Designed 2D art for video games, creating functional visual elements aligned with gameplay and narrative needs. Developed high-impact props and assets that contributed to a 25% increase in development team productivity.

Redesigned the visual identity of the YMA academy, achieving a 70% increase in brand recognition within 3 months. Improved user experience on the visa management platform, leading to a 25% increase in engagement, and implemented a scalable design system with custom micro-interactions.

Completed a UXUI design course at CoderHouse in 2019.

Completed a digital marketing course at Google Activate in 2017.

Studied graphic design at Universidad Católica de Salta from 2010 to 2012.