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Pablo BertonaPB
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Pablo Bertona

@pablobertona

UX/UI Designer at Usina Creativa, shaping digital experiences and reusable design systems for public organizations and businesses.

Argentina
Message

At Usina Creativa, I design web experiences for public organizations, companies, and institutions. I research users, define information architecture with the Project Manager, and create reusable design system components in Auto Layout.

I also collaborate with development during implementation and provide creative direction for digital campaigns and institutional communications. My work brings user needs and business needs together in clear, consistent experiences.

At IFK Sports, I contributed to the visual proposal for a website redesign and the user experience. I also designed audiovisual campaign content and coordinated communication teams developing digital media content.

Across projects including Domus, Universo Tickets, and Triply, I’ve worked on property search, event ticketing, and collaborative travel planning experiences. My background in graphic design, branding, and digital communication supports my product design work.

Experience

Work history, roles, and key accomplishments

UC
Current

UX/UI Designer & Graphic Designer

Usina Creativa

Jan 2024 - Present (2 years 9 months)

Designed web experiences for public organizations and companies, created and maintained design systems, conducted user research and usability testing, and collaborated with development teams.

IS

Graphic Designer

IFK Sports

Jan 2024 - Dec 2024 (11 months)

Redesigned the company's web platform, designed audiovisual pieces for digital campaigns and advertising screens, and coordinated communication teams for digital content.

LC

Digital & Graphic Designer

La Cueva Creators

Jan 2023 - Dec 2024 (1 year 11 months)

Designed graphic pieces and digital content for companies in the cryptocurrency ecosystem, worked in multidisciplinary teams, and adapted visual identities across digital channels.

GA

Graphic Designer

Grupo Aduanar

Jan 2022 - Dec 2023 (1 year 11 months)

Designed catalogs, presentations, and corporate materials, managed brand image in print and digital media, and produced visual content for internal and external communications.

Education

Degrees, certifications, and relevant coursework

CO

Coderhouse

Product Design, Product Design

2025 -

Pursuing a Product Design program at Coderhouse, expected to complete in 2026.

NU

NUCBA

UX/UI Design, UX/UI Design

Completed a UX/UI Design course at NUCBA in 2024.

UC

Universidad Provincial de Córdoba

Graphic Design and Advertising, Graphic Design and Advertising

2018 - 2022

Studied Graphic Design and Advertising at Universidad Provincial de Córdoba from 2018 to 2022.

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