Open to opportunities

Reg Hann

@reghann

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Lead Performance & Data Analyst delivering KPI strategy and scalable analytics for UK government services.

United Kingdom

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What I'm looking for

I seek senior roles delivering cross-service analytics, KPI strategy and automation in mission-driven organisations that value GDS-aligned, data-driven decision-making.

I am a Lead Performance & Data Analyst with over 10 years' experience delivering analytics, KPI frameworks and performance measurement across UK central government digital services. I specialise in GA4, BigQuery, SQL, Looker Studio and Python-based audit tooling, and I embed data-driven decision-making aligned to GDS standards.

In my current role at DEFRA I designed and implemented a cross-service KPI framework, led large-scale GOV.UK and Plant Health Portal audits, and delivered executive dashboards and ministerial briefings using automated Python tooling and BigQuery pipelines.

I have a proven track record automating reporting (dbt, Talend, SQL, Python), improving efficiency, and delivering actionable insights through Power BI, Tableau and Looker Studio; I am SC-cleared and experienced in GDPR, FOIA and GDS compliance.

Experience

Work history, roles, and key accomplishments

Current

Lead Performance Analyst

Current

Department for Environment, Food & Rural Affairs

Oct 2025 - Present (4 months)

Designed and implemented a cross-service KPI framework covering findability, engagement, task success, and operational readiness; delivered executive dashboards and automated Python audit tooling to support ministerial briefings and GDS-aligned reporting.

GA4 BigQuery SQL Looker Studio Python KPI Design

Senior Performance Analyst

HM Revenue & Customs

Mar 2025 - May 2025 (2 months)

Designed KPI dashboards aligned to Make Tax Digital outcomes, implemented GA4 and GTM tracking for journey and drop-off analysis, and delivered BigQuery SQL pipelines for scalable reporting while ensuring GDPR and GDS compliance.

GA4 Google Tag Manager BigQuery SQL dataform GDPR KPIs GTS Compliance

Senior Data Analyst

Methods Business and Digital Technology Ltd

Nov 2021 - Oct 2024 (2 years 11 months)

Automated reporting pipelines using SQL, dbt, Talend, and Python to reduce manual effort by 40%; delivered Power BI, Looker Studio and Tableau dashboards and led GDS assessments and analytics workshops for government clients.

SQL DBT Talend Python Power BI Looker Studio Tableau

Senior Performance Analyst

Scottish Government

Jul 2021 - Nov 2021 (4 months)

Developed KPI frameworks and ministerial dashboards and automated reporting workflows to improve accuracy and timeliness; supported GDS performance assessments and service reviews.

KPI Design Dashboards SQL Power BI Stakeholder Engagement

Data Manager

Scarborough Borough Council

Jul 2017 - Jul 2021 (4 years)

Integrated Google Analytics and SEO tools into performance reporting to increase engagement by 25%, standardised metrics and implemented automated SQL-based dashboards across service areas.

Google Analytics SEO SQL Dashboarding Looker Studio Excel Automation

Founder & Managing Director

EcoAfrica / SA Tours & Safaris

Jan 1996 - Dec 2015 (19 years 11 months)

Built high-availability web platforms with integrated analytics and led digital strategy, SEO, infrastructure, and commercial operations for an ecotourism business.