Open to opportunities

Murtaza Merali

@murtazamerali

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Analytics engineer and consultant delivering scalable data platforms and insight.

United Kingdom

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What I'm looking for

I seek roles building scalable, maintainable analytics platforms where I can lead architecture, standardise KPIs, and enable self-service across teams.

I am an analytics engineer and consultant with 10+ years delivering end-to-end data solutions across financial services, retail and commerce. I design efficient, maintainable architectures and translate stakeholder needs into decision-ready analytics.

As an independent consultant and freelance data analytics consultant, I build productised, reusable data pipelines using BigQuery, Dataform, Airbyte and GitHub, and deliver actionable dashboards in Tableau to drive measurable business outcomes.

In senior roles I led global analytics platform builds, standardised KPIs, automated reporting, and improved data quality — achievements include reducing report production time by 75% and rolling out self-service analytics for hundreds of users.

I partner closely with business teams to embed data governance, mentor practitioners, and create repeatable solutions that scale across clients and regions.

Experience

Work history, roles, and key accomplishments

Current

Data Analytics Consultant

Current

Freelance

Jan 2024 - Present (2 years)

Deliver end-to-end data solutions for retail and financial clients, migrating legacy systems to BigQuery-based architectures and delivering reusable dashboards that reduce build time and improve decision-making.

BigQuery dataform Airbyte Tableau SQL Python Data Modeling ETL Data Governance

Data Analytics Consultant

G-STAR RAW

Jan 2022 - Dec 2023 (1 year 11 months)

Led analytics initiatives on Google Cloud Platform, building version-controlled Dataform transformations and BigQuery datasets to deliver global reporting across Europe, the US and Japan.

Google Cloud Platform BigQuery dataform SQL Data Modeling Data Architecture Tableau Version Control Stakeholder Management

Vice President of Data Analytics

JPMorgan

Apr 2019 - Dec 2021 (2 years 8 months)

Led data quality and automation projects that standardized Excel inputs into reliable datasets, reducing report production time by 75% and improving trust in reporting through automated checks and dynamic reporting.

Data Quality Automation SQL Excel Data Governance Reporting Stakeholder Management

Senior Analytics Consultant

Barclaycard

Nov 2018 - Apr 2019 (5 months)

Integrated and analysed marketing data from Hadoop and Teradata to produce unified campaign performance views and dashboards that improved marketing ROI and informed senior stakeholder decisions.

Hadoop Teradata SQL Marketing Analytics Data Integration Dashboarding Tableau

Analytics Consultant

Thomson Reuters

Nov 2017 - Nov 2018 (1 year)

Reviewed marketing news agency reporting and integrated Oracle, Salesforce and Google Analytics data to enable end-to-end customer journey analysis and improved reporting practices.

Oracle Salesforce Google Analytics SQL Reporting Tableau Data Integration Process Improvement

Analytics Lead

FitFlop

Dec 2017 - Oct 2018 (10 months)

Built FitFlop's analytics environment on BigQuery and Tableau, integrating multiple data sources and delivering self-service dashboards to over 100 business users for faster data-led decisions.

BigQuery Tableau Google Analytics Data Integration SQL Performance Optimization

Data Analyst

Santander

Jan 2017 - Aug 2017 (7 months)

Performed analysis and reporting to support business decisions across banking functions, delivering actionable insights from internal datasets.

SQL Data Analysis Reporting Excel Data Visualization

Business Intelligence Consultant

PA Consulting

Jan 2016 - Dec 2016 (11 months)

Led high-profile BI projects (Severn Trent, FirstGroup, National Rail, Rentokil), delivering MI, ETL and visualization solutions that improved operational insights and decision-making.

ETL Tableau SQL Project Delivery Stakeholder Management Data Strategy

Business Intelligence Consultant

Keyrus

Jan 2014 - Dec 2015 (1 year 11 months)

Delivered BI projects including Tableau and QlikView implementations for clients such as SSE, HSBC and Informa, improving analytics delivery and dashboarding capability.

Tableau Qlikview SQL Dashboard Development Client Delivery

Education

Degrees, certifications, and relevant coursework

City, University of London

Bachelor of Science, Mathematics with Finance and Economics

2009 - 2013

Completed a BSc in Mathematics with Finance and Economics, covering quantitative methods, finance and economic theory to support analytical roles in industry.