REGEANE ESTEBAN

I founded Samira & Regeane in 2014, leading its creative vision from concept and textile development through collection design, branding, styling, and campaigns.

I build collections that celebrate culture, craftsmanship, and contemporary design. My SS27 project, Maximalista, draws on Mexican visual culture, tradition, markets, popular art, and everyday symbols through color, material direction, and brand storytelling.

I also built the Samira & Regeane Shopify e-commerce experience, translating the brand identity into visual presentation and product merchandising. For Flamingo Bacalar, I developed a complete Airbnb brand concept and identity inspired by the location's natural beauty.

Beyond brand building, I've taught Fashion History and Textile Fibers & Fabrics, and I guide young students in creating their own entrepreneurial brands. I design stories that celebrate identity, culture, and the beauty of details.