Open to opportunities

Muhammad Daffa Ulhaq

@muhammaddaffaulhaq

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Creative marketing manager with expertise in digital content strategy.

Indonesia

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What I'm looking for

I seek a dynamic role in a creative environment that fosters growth and innovation.

I am a passionate and self-motivated marketing professional with over 3 years of experience in various roles, including Creative Marketing Manager, Content Specialist, and Social Media Specialist. My journey began with a Bachelor's degree in International Relations, where I honed my analytical and critical thinking skills. I thrive in dynamic environments and am always eager to learn new things that can drive significant change.

Currently, I serve as a Creative Marketing Manager at Markindo Prima Proteksi, where I develop brand architecture and strategies while analyzing consumer research and market trends. My previous roles have allowed me to collaborate with marketing teams to create engaging video content and manage social media campaigns for various brands. I take pride in producing high-quality content that resonates with audiences and drives engagement.

Experience

Work history, roles, and key accomplishments

Current

Creative Marketing Manager

Current

Markindo Prima Proteksi

Sep 2024 - Present (11 months)

Developed brand architecture, positioning, and strategy while analyzing consumer research and market trends. Led ideation and brainstorming sessions, planning content concepts, scripts, and timelines.

Brand Architecture Market Trends Content Planning Team Leadership Social Media Management

Content Specialist

Anytime Fitness

Dec 2023 - Present (1 year 8 months)

Collaborated with the marketing team to develop creative video content ideas aligned with brand goals. Produced high-quality visual and text content, including images, videos, and copywriting, to increase user engagement.

Video Content Copywriting Social Media Trends Brand Strategy User Engagement

Content Creative

Grovh

Dec 2022 - Present (2 years 8 months)

Created concepts and ideas for video teaser events and performed social media analysis for various brands. Developed sample content and content ideas for social media, analyzing competitor activities.

Competitor Analysis User Generated Content

Content Writer

Grovh

Jun 2022 - Present (3 years 2 months)

Created articles based on SEO principles for various brands and performed edits, revisions, and reworks for articles. Developed monthly content plans for brands and was responsible for text-based content such as articles, blogs, and press releases.

Content Editing Content Planning Press Release Writing

Analyst for Ideological and Political Studies

Indonesian National Defense Intitute

Jan 2021 - Present (4 years 7 months)

Contributed to the drafting of the Term of Reference (ToR) for the Indonesian Defense Policy 'White Paper' in 2021. Conducted research on Indonesian diplomacy, including papers on the South China Sea Dispute and Geopolitical Risk.

Research Policy Analysis Geopolitical Analysis Report Writing Diplomacy

Education

Degrees, certifications, and relevant coursework

Institute of Social and Political Science Jakarta

Bachelor Degree in International Relations, International Relations

2017 - 2022

Conducted a research seminar on 'How FIFA's Role In Overcoming Racism Issues That Happened In The Football World'. Made a final thesis research on International Economics related to the trade war, namely 'The United States' Efforts in Overcoming Trade Disputes with the European Union in the Agricultural Sector for the 2017-2021 Period'.