Rebecca Teo
@rebeccateo
Senior performance marketing specialist driving data-driven digital campaigns across major platforms.
MalaysiaWhat I'm looking for
I am a senior performance marketing specialist with experience planning, setting up and optimizing campaigns across Google, Facebook, TikTok, YouTube and DV360. I focus on delivering measurable results for clients in Hospitality, Fashion Apparel, Beauty, B2B and FMCG sectors.
At Omnicom Media Group and SearchGuru I implemented performance strategies in collaboration with media planners, conducted regular performance analysis against forecasts, and optimized media spend to meet campaign goals. I also explore and test new platforms and formats to improve efficiency.
I mentor and train junior staff on technical setup and optimization across platforms, and I routinely use Google Analytics and tag management tools to extract insights and guide optimizations. My background also includes hands-on order, supply chain and customer-service experience that strengthens my operational discipline.
I bring a results-oriented, collaborative approach and a desire to continue growing my skills while helping organizations achieve their digital marketing objectives.
Experience
Work history, roles, and key accomplishments
Senior Performance Marketing Specialist
Omnicom Media Group
Dec 2023 - Present (2 years 1 month)
Lead campaign setup, management and optimization across Google, Facebook, TikTok, YouTube and DV360, delivering performance improvements and mentoring junior staff. Provide regular performance analysis versus forecasts and test new platforms/formats to improve efficiency.
Senior Performance Marketing Specialist
SearchGuru Sdn Bhd
Aug 2021 - Nov 2023 (2 years 3 months)
Managed daily accounts for Google Ads, Facebook Ads and programmatic platforms, optimized spend based on insights and used Google Analytics to drive campaign performance and client strategies. Customized campaigns to achieve client goals across sectors.
Customer Service Representative
Johnson & Johnson Sdn Bhd
Sep 2020 - Aug 2021 (11 months)
Handled daily order management, resolved complex customer complaints and coordinated with Singapore customer service and 3PL/4PL partners to ensure timely delivery and high satisfaction. Managed order processing, billing, returns and product recalls.
Supply Chain Assistant
Porex Technologies Sdn Bhd
Dec 2019 - Mar 2020 (3 months)
Supported import/export logistics and shipping documentation, handled PO/PR issuance and supplier communications, assisted inventory data entry and monitored sales and stock levels to ensure timely fulfillment.
Education
Degrees, certifications, and relevant coursework
VUVictoria University
Bachelor's in Marketing, Marketing
2018 - 2019
Completed a Bachelor’s degree with a major in Marketing and a minor in International Trade between February 2018 and November 2019.
SUSunway University
Diploma in Business Administration, Business Administration
2015 - 2017
Completed a Diploma in Business Administration from March 2015 to July 2017 with a focus on business administration.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Job categories
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