Open to opportunities

Raz Cohen

@razcohen

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Product Design Lead and Educator

Israel

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What I'm looking for

Looking for a role that allows me to develop innovative products that make a real impact.

I'm a seasoned product design leader and educator with a passion for simplifying complex flows and products, making them accessible to people. With a strong background in research, I enjoy understanding how people think and make decisions, and use this insight to design inspiring and creative products.

Throughout my career, I've led teams of designers and researchers, developing work processes and design systems that drive results. My expertise spans product design, UX/UI, and motion design, with a strong focus on usability testing and defining project goals.

I'm dedicated to creating products that people want to use, and believe that properly defining the problem is the first step to achieving this goal.

Experience

Work history, roles, and key accomplishments

Director of Product Design

Fiverr

Jan 2015 - Dec 2022 (7 years 11 months)

Led a group of 25 people, including team leaders, product designers, and UX researchers, to develop our work process and design system with Figma, PM group leaders, and Sketch. Worked on various projects, creating flow charts, wireframes, and UI solutions for the entire C4D funnel of the buyer side on Fiverr, conducting usability testing, and defining briefs and projects goals with Product Manager

Figma Sketch InVision Adobe Creative Cloud HTML CSS

Co-Founder

Tactile Studio

Jan 2010 - Jan 2017 (7 years)

Assisted in designing everything from print campaigns to documentary films, viral movies, apps, websites, logos, and branding.

Design Film Brand

Product Designer

Fiverr

Jan 2015 - Jan 2016 (1 year)

Created flow charts, wireframes, and UI solutions for the entire C4D funnel of the buyer side on Fiverr, conducted usability testing, and defined briefs and projects goals with Product Managers.

Adobe Creative Cloud HTML CSS

UX/UI and Motion Designer

Hola

Jan 2014 - Jan 2015 (1 year)

Part of the Product and Marketing team, creating UX/UI designs for web and mobile products, marketing materials, and took part in creating Hola visual identity.

UX UI Design

Graphic and Motion Designer

Promotheus

Jan 2010 - Jan 2014 (4 years)

Designed and animated graphic packages, promos, clips, viral movies, and all kinds of animation including 3D animation using C4D for top broadcast brands.

Animation Graphics