At Wix.com, I defined the vision and strategy for Wix components and helped create components used by every team at Wix and millions of customers.
As UX Architect, I consulted on high-profile and company-wide projects, advised teams, and helped establish working methods and processes. I also worked with stakeholders to turn complex business requirements into intuitive, user-centered experiences.
Earlier at Wix.com, I managed UX teams, contributed to design system and product roadmaps, and planned and designed products from concept to launch. I conducted usability tests, user interviews, and competitor research to understand user needs.

