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@0001580
Product designer specializing in B2B SaaS and mobile apps, turning user data into measurable product improvements.
IsraelI am a product designer with hands-on experience in B2B SaaS platforms and mobile applications, skilled at translating user research into actionable product improvements and streamlined user journeys.
I focus on end-to-end design: UX research, journey mapping, prototyping, and building token-based design systems that scale across light and dark themes and responsive breakpoints.
I have driven feature delivery and product growth by optimizing key modules, launching landing pages, adapting platforms for mobile, introducing design reviews, and developing analytics interfaces for marketplace sellers.
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Work history, roles, and key accomplishments
Business Booster
Jul 2024 - Present (1 year 4 months)
Optimized core B2B SaaS modules and launched new features, improving operational speed and expanding platform functionality; enhanced the design system with a token-based dark theme and adapted the platform for mobile.
Hyle
Jan 2024 - Present (1 year 10 months)
Improved mobile app UX and designed a web version and Hyle Seller analytics service; conducted UX research and maintained a variables-based design system to accelerate delivery and ensure consistency.
Alfa Ecosystem
Nov 2023 - Jan 2024 (2 months)
Worked on marketplace and seller admin panel designs using the existing design system, finalized the UI kit and completed handoff to the development team for desktop and adaptive layouts.
Degrees, certifications, and relevant coursework
Certificate, UX/UI Design
2025 - 2025
Completed a UX/UI skills program in 2025.
YPProfessional Certificate, UX/UI Design
2022 - 2023
Completed a professional UX/UI Designer program covering practical design skills and tools.
RRMaster's, Sociology of Marketing
2016 - 2018
Completed a Master's degree focused on Sociology of Marketing from 2016 to 2018.
PEBachelor's, Sociology
2012 - 2016
Completed a Bachelor's degree in Sociology with coursework relevant to social research and analysis from 2012 to 2016.
Software and tools used professionally
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