Raquel Franco

I’m a Product Owner and Product Manager with 10+ years of experience building and optimizing digital products across e-commerce, B2B platforms, and customer journeys. I’m discovery-led and relentlessly customer-obsessed, turning backlog prioritization and OKR/KPI thinking into clear roadmap execution inside Agile/Scrum environments—while managing executive-level stakeholders.

Most recently, I led B2B product strategy and international market expansion, driving 15% market penetration, reactivating 40% of dormant B2B customers through a redesigned re-engagement journey, and owning an EUR 500K+ budget. Previously, as Product Manager & Founder at Vivetica Natural, I delivered 87% customer approval, +15% sales growth, and +25% organic digital traffic through social commerce—scaling end-to-end operations with zero external funding. I also bring hands-on AI Ops experience, including human-in-the-loop trust & safety evaluation, content moderation, and quality validation for TikTok Shop and high-volume platforms.