Ranjith Kumar
@ranjithkumar11
I lead airline digital transformation, e-commerce growth, marketing, and customer experience across high-impact aviation businesses.
KuwaitWhat I'm looking for
At Jazeera, I lead marketing and customer experience, securing approval for a multi-year digital transformation roadmap and delivering a 27% uplift in ancillary revenue per passenger. I also improved NPS by 49 points in 10 months and grew the team from 7 to more than 40 marketing, brand, digital, and analytics professionals.
Previously at Air India Express, I engineered a 90-day airline merger and digital transformation that increased international point-of-sale sales by 20% and lifted NPS by 30 points. I led the rebrand across 430 touchpoints, enhanced the booking experience, and launched Xpress Lite and Xpress Biz to grow direct bookings and upgrades.
Over more than a decade at AirAsia, I built marketing, digital, e-commerce, loyalty, and product capabilities across India and the region. I helped architect Tata NeuPass, developed a customer data platform spanning 11 commercial systems, strengthened direct bookings, and led multicultural teams through major brand, product, and customer-experience change.
Experience
Work history, roles, and key accomplishments
Head - Marketing & Customer Experience
Jazeera Airways
Jul 2024 - Present (2 years 3 months)
Leading digital transformation and customer experience initiatives, including a multi-year roadmap to grow direct channels and ancillary revenue. Delivered a 27% uplift in ancillary revenue per passenger and improved NPS by 49 points.
Head of Marketing Digital and E-Commerce
Air India Express
Apr 2022 - Jul 2024 (2 years 3 months)
Engineered the 90-day merger of two airline operations, unifying systems and strategies. Revitalized booking and check-in experience, led rebranding across 430 touchpoints, and introduced innovative products like Xpress Lite and Xpress Biz.
Led regional marketing for AirAsia Group with a USD 50 million budget, built a multicultural team, and launched innovative campaigns. Key architect of Tata NeuPass loyalty program and developed a Customer Data Platform.
Managed commercial activities, focusing on revenue and partnership opportunities.
Led marketing for international business, collaborating with stakeholders across geographies.
Managed brand initiatives and campaigns, contributing to brand growth and visibility.
Managed digital and performance marketing activities, driving online sales and campaign effectiveness.
Started career at AirAsia as Marketing Executive, contributing to early marketing efforts.
Product Manager
CavinKare Private Limited
Jan 2009 - Dec 2010 (1 year 11 months)
Managed product launches and category development, including the launch of Lavazza Capsule for Coffee machines in India.
Assistant Manager - Marketing
Fresh and Honest Café
Jan 2007 - Dec 2009 (2 years 11 months)
Managed marketing activities at Fresh and Honest Café, Chennai.
Executive
Revival Hotel
Jan 2005 - Dec 2007 (2 years 11 months)
Worked as Executive at Revival Hotel, Vadodara.
Education
Degrees, certifications, and relevant coursework
Tata Tomorrow University
Advanced Certification, E-commerce Analytics and Cross-channel Marketing
Completed advanced certification in e-commerce analytics and cross-channel marketing optimization.
Adobe
Professional Certification, Analytics
Adobe Analytics professional certification.
Professional Certification, Inbound Marketing
Google Inbound Marketing professional certification.
Credentials, Business Management
Facebook Business Manager credentials.
Training, Digital Marketing
Training on GA Premium and effective use of YouTube.
Indian Institute of Management Indore
Post Graduate, Sales & Marketing
2007 - 2008
Grade: A++
Post Graduate major in Sales & Marketing with Grade A++.
Madurai Kamaraj University
Bachelor, Commerce
2001 - 2004
Bachelor major in Commerce.
Training, Professional Development
Completed LinkedIn trainings on handling workplace bullying, measuring marketing effectiveness, and strategic agility.
Tech stack
Software and tools used professionally
Availability
Location
KuwaitAuthorized to work in
Job categories
Skills
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