At Andalus Electronics (Samsung Kuwait), I planned and optimized Google Ads campaigns across Search, YouTube, Shopping, and Performance Max for Samsung Kuwait and associated brands. I also managed Merchant Center and the Magento product catalogue supporting online sales.
I analyzed GA4 data to identify weak points in traffic quality, engagement, and conversions, then improved landing pages and user journeys. My work also included SEO and WhatsApp and Firebase push campaigns for repeat purchases and customer retention.
At Kapico Group Holding Co (Auto1), I led the launch of Auto1's website from scratch and launched V-KOOL's websites for Kuwait and UAE. I also led the VK10 product launch in the UAE, which contributed to sales growth in a new market.
Earlier, I built and executed media plans at Zenith Media Agency and managed digital campaigns at Digimark Agency Pvt Ltd. I hold Google Search Ads, Google Ads Fundamentals, and Google My Business certifications.
