Randa Awadh

Managed operational and system enhancements for the B2B e-commerce platform, collaborating with IT and business stakeholders to implement customized solutions for enterprise clients. Developed process improvements to streamline ordering workflows and enhance customer experience.

Established and led the Customer Experience function for KSA operations, developing SOPs, KPIs, workflows, and performance monitoring frameworks. Led implementation of digital communication tools and process automation initiatives.

Managed HR operations, workforce compliance, and employee documentation, overseeing onboarding, workforce planning, and employee relations. Ensured compliance with Saudi labour regulations and government platforms.

Coordinated HR operations for multiple business units across retail, production, and corporate functions, managing recruitment, onboarding, payroll coordination, and policy implementation.

Managed CRM systems, operational reporting, and customer lifecycle processes, coordinating product, logistics, and stakeholder activities across GCC markets. Supported e-commerce platform management and process optimization initiatives.

Coordinated recruitment, workforce administration, payroll, and employee relations activities, supporting project teams and corporate departments through workforce planning and operational coordination.

Coordinated staff scheduling and operational support across multiple international stations, assisting in developing and updating operational, security, and safety procedures. Managed documentation, reporting, and flight manifest processes.

Pursuing a Master of Business Administration (MBA) with an expected completion in 2026.

Achieved Certified Practitioner Status in 2026.

Completed a Level 7 Diploma in Business Management in 2025.