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Raúl Rivera Castillo

@ralriveracastillo

General Manager at Sociedad Potosina, S.C. “La Lonja”; created El Cotillón, a profitable cocktail venue with a 158-cocktail menu.

Mexico

Message

At Sociedad Potosina, S.C. “La Lonja,” I lead a 30-person team with full P&L accountability and report directly to the Board. I created El Cotillón, raising ~MXN 3M to turn idle spaces into a profitable cocktail venue with a 158-cocktail menu.

I founded PocoRuido from zero and built it into a marketing and brand agency serving 1,000+ clients. I handled client acquisition, budgets, hiring, vendors and delivery, as well as brand strategy, content and campaigns.

I also built Attitude Magazine from concept to print and produced TEDxSLP events end to end for five years. At StartupLab MX and CEGAIP, I built partnerships and coalitions across business, education, civil society and government.

Experience

Work history, roles, and key accomplishments

Current

General Manager

Current

Sociedad Potosina, S.C. "La Lonja"

Jan 2019 - Present (7 years 9 months)

Lead a 30-person team with full P&L accountability, reporting directly to the Board. Created a cocktail venue that turned idle spaces into a profitable revenue line.

Operations P&L management Supplier Negotiation Compliance Event Planning Team Leadership Financial Reporting

Current

Founder & Director

Current

PocoRuido

Dec 2012 - Present (13 years 10 months)

Founded a marketing agency from zero and built it into a firm serving 1,000+ clients, handling client acquisition, budgets, hiring, vendors, and delivery.

Marketing Brand Strategy Content Creation Campaign Management Client Acquisition Budgeting Hiring Vendor Management

Partnerships & Outreach

StartupLab MX

Jan 2017 - Dec 2024 (7 years 11 months)

Built partnerships with investment funds and ran an outreach program with schools, education secretariats, and business chambers.

Partnerships Outreach Stakeholder Engagement

Founder & Publisher

Attitude Magazine

Feb 2015 - Nov 2018 (3 years 9 months)

Built an English-language print magazine from concept to print, including business model, financial plan, hiring, advertising sales, and editorial planning.

Publishing Editorial Planning Advertising Sales Financial Planning Hiring vendor negotiation

Program Coordinator, Open Government

CEGAIP

Oct 2015 - May 2016 (7 months)

Built a multi-stakeholder coalition from zero across civil society, business chambers, professional colleges, and all levels of government, and led public outreach for the program.

Coalition Building Public Outreach Stakeholder Management