RS

Open to opportunities

Raissa Sutopo

@raissasutopo

Public relations and branding specialist delivering measurable PR, social and event growth across APAC and global markets.

What I'm looking for

I seek roles leading PR, brand and event programs in collaborative, growth-focused organizations where I can drive measurable media, social and revenue outcomes.

I am a public relations and branding specialist with over eight years' experience in corporate communications across IT and hospitality, driving measurable media and social outcomes and advising senior leadership. I plan and execute PR, social and event programs across multiple markets, managing agencies, budgets and stakeholder relationships to support business goals.

At SecureAge Technology I led global PR and event marketing for target markets including the U.S., UK and Japan, onboarding agencies that increased 2021 press coverage 685% vs 2019 and delivering major social follower and web visitor growth. At Hyatt/Alila I progressed from marketing executive to Head of Corporate PR, managing regional brand launches, integration work, multi-country campaigns and budgets up to USD 640K annually.

I am passionate about people, culture, destination and customer experience, and I leverage data insights to craft compelling narratives, drive ABM/SQL outcomes and achieve strong ROI from social campaigns and events.

Experience

Work history, roles, and key accomplishments

ST

Global PR & Event Marketing Manager

SecureAge Technology

Aug 2020 - Jan 2023 (2 years 5 months)

Drove company positioning across U.S., UK and Japan via agency partnerships, achieving a 685% increase in 2021 press coverage vs 2019 and managing a USD 460K annual PR/events budget. Delivered major social growth (Twitter +806%, LinkedIn +638%) and supported ABM to amplify SQLs.

Media Relations Agency Management Event Marketing Crisis Communications Social Media Strategy ABM Stakeholder Management

HC

Brand Marketing Communications Manager

Hyatt Corporation

Nov 2019 - Jul 2020 (8 months)

Led brand initiatives and integration for Alila, Joie de Vivre and Hyatt brands across ASPAC, localizing messaging for six countries and delivering successful property launches including Joie de Vivre Beijing. Managed regional PR agencies and cross-functional stakeholder alignment.

Brand Communications Content Localization Stakeholder Management Event Coordination

AH

Head of Corporate Public Relations

Alila Hotels

Jul 2018 - Dec 2018 (5 months)

Promoted from marketing roles to lead PR and social for Alila hotels, developing launch and publication plans for nine new properties across APAC and managing an annual department budget averaging USD 640K. Launched first paid social campaign generating ~USD 376K revenue from a USD 4.5K spend.

Public Relations Marketing Campaigns Budget Management Performance Marketing Copywriting Oversight

Education

Degrees, certifications, and relevant coursework

Raissa hasn't added their education

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Tech stack

Software and tools used professionally

Gmail

SQL

Black

Jan

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