Rahaf Alshafai

I’m a communication-driven junior digital marketing executive with a foundation in Public Relations and hands-on experience supporting campaigns through content, social media, and audience research. I focus on turning insights into messaging people actually want to engage with.

As a PR Campaign Coordinator for a graduation campaign project (DEC 2023 – JUN 2024), I coordinated and supported the execution of 5+ events, including workshops and on-campus activations. I conducted market research, analyzed audience insights, wrote and edited campaign content, and helped improve engagement through better-targeted outreach.

Freelance Social Media Assistant (DEC 2023 – FEB 2024) strengthened my day-to-day content rhythm—managing a dental clinic’s accounts, improving content consistency, creating and scheduling posts using Canva, and responding to customer inquiries to boost response time and engagement. I also organized a content calendar to bring structure and improve reach.

I bring digital fundamentals to the work, including SEO Basics, on-page SEO optimization, keyword research, content optimization and structuring, and reporting support with Google Analytics (Basics) and Google Search Console (Basics). I’m detail-oriented, collaborative, and energized by campaign planning and coordination that delivers real momentum.