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Rafael Franco

@rafaelfranco

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Salesforce Functional Consultant with over 18 years of experience in technology positions

Mexico

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What I'm looking for

I am looking for a role that allows me to leverage my Salesforce expertise while fostering collaboration and continuous growth.

I am a Salesforce Functional Consultant with over 18 years of experience in technology companies across Mexico, Spain, and Latin America. My expertise lies in customizing the Salesforce platform, managing sales and service clouds, automating processes, and data management. I am committed to continuous learning through Trailhead and possess a comprehensive vision that combines technical and business skills.

Throughout my career, I have guaranteed results in implementing functional processes, effective data migration, and optimizing workflows. I have collaborated with international teams, delivering functional solutions aligned with business requirements. My passion for solving complex challenges drives me to work in collaborative environments and continue growing within the Salesforce ecosystem.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Functional

Current

Bluetech Group

Feb 2023 - May 2025 (2 years 3 months)

Managed and updated design templates in Pardot, including HTML/CSS editing and visual customization for digital marketing campaigns. Optimized image loading and redirection in Pardot for landing page campaigns.

Salesforce HTML CSS

Salesforce Functional

Globant

Jul 2021 - Jul 2022 (1 year)

Participated in requirement gathering sessions and technical documentation for functional development in Salesforce. Developed requirement matrices and API field specifications for integration with external systems.

Configured custom objects, flows, profiles, validation rules, and custom reports in Salesforce. Automated processes with Lightning Flow and email notifications for case creation.

Salesforce Service Cloud Technical Documentation

Developer

Red Efectiva

Jan 2021 - Dec 2021 (11 months)

Configured development, quality, and production environments in AWS Lambda for multiple countries. Adapted middleware code and documented logs in CloudWatch.

AWS Lambda Postman MySQL Middleware Documentation MySQL WorkBench Visual Studio GitHub

Developer

Allware

Jan 2020 - Nov 2020 (10 months)

Migrated Windows Forms to updated versions, improving user experience. Documented stored procedures and source code for maintainability.

SQL Server Documentation User Experience .NET Framework VB.NET ASP.NET C#

Web Support Technician

Sutherland

Jan 2019 - Dec 2019 (11 months)

Provided first-level technical support to users for domains, hosting, cPanel, WordPress, web security, and SEO configurations. Achieved quality and customer satisfaction metrics through effective incident resolution.

WordPress CPanel Hosting SEO Technical Support

Webmaster

Universidad Metropolitana de Monterrey

Mar 2010 - Nov 2017 (7 years 8 months)

Designed, developed, and managed multiple institutional websites using Joomla, Drupal, and WordPress. Executed on-page SEO strategies and implemented web security measures.