Radka Busova
@radkabusova
Content Marketing Manager crafting purposeful digital campaigns and leading web, CRM, and influencer delivery.
IndiaWhat I'm looking for
I’m a Content Marketing Manager and strong project driver, drawn to purposeful communication, digital marketing, and change management. My work blends creativity with structure—turning ideas into campaigns that stay aligned across every digital touchpoint.
In recent roles, I’ve led social media strategy and created original content, managed influencer collaborations, and executed CRM and email marketing initiatives. I’m comfortable coordinating with external writers, overseeing blog content production, and ensuring consistent brand delivery across platforms.
Beyond content, I bring deep web and delivery experience—overseeing website development end-to-end, managing client relationships, running QA, and supporting SEO and technical setups. I also focus on user experience and risk mitigation, while connecting teams across technical and non-technical stakeholders.
I care about sustainability, culture, and women empowerment, and I’ve translated that ethos into work—supporting social responsibility programs and spearheading NGO projects. I’m energized by technological innovation, and I still love the craft of storytelling—whether it’s digital or captured on 35 mm film.
Experience
Work history, roles, and key accomplishments
Personal goal pursuit
Career Break
Jan 2026 - Present (6 months)
Took a personal goal-focused career break in order to pursue self-directed objectives.
Leading social media strategy
Creating original content and managing social media
Leading influencer collaborations
Executing CRM strategies and creating content for email marketing campaigns
Managing external writers and overseeing blog content production
Ensuring brand consistency across all digital touchpoints
Overseeing and managing all stages of website development
Managing client relationships
Collaborating with internal and external teams, ensuring alignment between technical and non-technical stakeholders and UX designers
Conducting QA, SEO management, and technical setups for websites
Identifying and mitigating project risks
Leading the social responsibility program and spearheading NGO projects
Creating original content and managing social media
Leading influencer collaborations and partnership marketing initiatives
Executing CRM strategies and creating content for email marketing campaigns
Overseeing paid advertising and promotional campaigns
Writing and maintaining technical product documentation
Managing and assisting in platform development
Conducting QA for the platform
Designing user journeys and creating required content
Management of a community, fostering engagement and interactions
Clients: Mastercard, Porsche, Yenkee, Den Zvířat
Health and well-being
Career Break
Jul 2022 - Dec 2022 (5 months)
Eat-pray-loving
Client: Mastercard Czech & Slovak Republic, Brontosauři v Himalájích
360° client service, integrating both online and offline strategies
Leading local strategy planning and executing B2C and B2B2C campaigns
Overseeing campaign development from ideation to completion, including adapting global initiatives for local markets
Supervising creative production with cross-functional internal and external
Management of the product portfolio and marketing campaigns
Development of IoT brand, its website & e-shop and B2B marketing
Management of selected websites, including e-commerce portal
Development of integrated communication strategies & campaigns and adopting global campaigns
Creating digital strategies in line with brand campaigns
Digital content creation & social media management
Development & maintenance of company and dealerships websites
Client: The Coca-Cola Czech and Slovakia
Clients: Audi, VW, Ford, BMW, T-Mobile CZ
Education
Degrees, certifications, and relevant coursework
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Master's degree, Marketing communication & PR
University of Ss. Cyril and Methodius in Trnava
Master's degree, Marketing communication & PR
Completed a master's degree in marketing communication & PR at the University of Ss. Cyril and Methodius in Trnava.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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