radhika vyas

Led end-to-end demand generation campaigns across LinkedIn, Google Search, Display Ads, Reddit, email, and retargeting, increasing MQLs 32% and growing pipeline for US B2B audiences. Improved performance with CRO and A/B testing—raising CTR 35%, lowering CPC 22%, increasing email open rate 24% and CTR 19%, and improving campaign ROI 25% via ICP/ABM-lite retargeting and messaging optimization.

Managed SecureW2’s end-to-end editorial process across web, email, and social channels, improving content delivery efficiency by 25% and reducing revision cycles by 30%. Led the first eBook and YouTube Shorts initiatives end-to-end and partnered with Product Marketing, Customer Success, and Sales to align content with business objectives.

Produced cybersecurity blog content with a 100% on-time delivery rate, improving existing Google rankings by 25% and securing first-page rankings for 20% of articles. Created graphics that increased engagement 15% and reduced bounce rate 10%, publishing and optimizing content on WordPress with ongoing SEO refinement.

Produced long-form, highly researched blog articles and whitepapers for the healthcare domain targeting a US audience. Created marketing collaterals (case studies, whitepapers, infographics, blogs) and developed B2B cold email and cross/up-sell email sequences, collaborating with cross-functional teams on product promotional activities.

Optimized audience-focused landing page and marketing funnel content to increase conversion rates by 9% and grew website traffic by 12% through SEO-optimized blogs. Implemented content engagement optimization to increase user engagement 2.5x and reduce bounce rate by 20%, contributing to a 4% lift in MQLs via top-of-funnel customer flow.

Researched industry topics and created SEO-guided content, including keyword research and implementation of SEO guidelines. Planned editorial calendars and content propositions, and developed content governance guidelines for tone, style, and voice.

Wrote enhanced brand content for Amazon sellers, using keywords to support sales growth. Created advertising copy for publication, broadcast, and internet media, and produced promotional materials including articles, bulletins, and sales letters, plus product names and slogans for packaging and brochures.

Developed and executed editorial strategies to ensure consistent content delivery and promotion aligned to business objectives. Managed customer accounts and distributed promotional materials to support ongoing marketing needs.

Wrote assignments for overseas students across various topics and delivered solutions within specified deadlines. Formulated case studies and ensured timely academic content production.

Completed an Executive Programme in Digital Marketing at IIM Indore in August 2023.

Completed an MBA in Marketing from Symbiosis Centre for Distance Learning in July 2017.

Completed a B.Com degree from Government Girls' College in April 2014.