TPTanusree Pal
@tanusreepal
Detail-oriented Content Strategist and Technical Writer with 5+ years experience.
ZimbabweWhat I'm looking for
I am a detail-oriented Content Strategist and Technical Writer with over 5 years of experience in B2B SaaS. My expertise lies in producing user-friendly and persuasive content that combines technical precision with storytelling, ensuring clear communication across diverse target audiences. I thrive in collaborative environments, working closely with cross-functional teams to create engaging content that drives business goals and enhances user experience.
Currently, I am a Content Strategist at BLKBOX, where I have successfully developed content strategies for new AdTech products, resulting in a 20% increase in engagement. My previous roles have equipped me with a strong foundation in technical writing, SEO strategies, and project management, allowing me to contribute significantly to lead generation and content optimization efforts. I am passionate about leveraging my skills in content creation and collaboration to make a meaningful impact in a high-impact role.
Experience
Work history, roles, and key accomplishments
Content Strategist and Writer
BLKBOX
Nov 2023 - Present (1 year 6 months)
Interpreted new AdTech (B2B SaaS) products and developed comprehensive content strategies, including LinkedIn copies and newsletter creation. Collaborated cross-functionally to audit and optimize landing page content, increasing engagement by 20%, and managed projects using Jira. Created SEO-optimized, product-focused newsletters, contributing to a 15% increase in open rates.
Content Strategist & Technical Writer
Freelancer
Sep 2023 - Nov 2023 (2 months)
Produced SEO-friendly guest posts and on-page articles focused on React Native-built apps, educating users effectively. Managed content projects with Trello and facilitated communication via Skype, ensuring high-quality standards. Developed impactful case studies and marketing collaterals for B2B clients, contributing to a 10% increase in lead generation.
L2 Technical Writer
Unified Infotech
Aug 2023 - Present (1 year 9 months)
Created technical documentation and case studies, simplifying complex technical specifications into clear, user-friendly content. Collaborated with project managers and developers to produce technical content, improving team understanding and client communication. Curated SEO-optimized content for newsletters, focusing on user-centric design and technical trends.
Technical Writer
4Way Technologies
Aug 2022 - Mar 2023 (7 months)
Developed detailed technical guides on React Native and JavaScript, transforming complex concepts into easily understandable content. Managed newsletters using MailChimp to keep users informed about the latest tech updates and solutions. Contributed to website content creation and partnered with the SEO team to repurpose existing content.
Education
Degrees, certifications, and relevant coursework
Raja RamMohan College
Bachelors of Science, Science
Activities and societies: Coursework: Technical Assignments, Marketing Communications
Completed a Bachelor of Science degree. Coursework included Technical Assignments and Marketing Communications, providing a foundation in scientific principles and communication strategies.
Calcutta University
Bachelor of Science, Science
Activities and societies: Coursework: Technical Assignments, Marketing Communications
Pursued a Bachelor of Science degree at Calcutta University. Focused on a curriculum that included technical assignments and marketing communications, enhancing skills in both scientific understanding and effective communication.
Tech stack
Software and tools used professionally
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