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Radhika Neema

@radhikaneema

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Senior market research specialist with a focus on B2B marketing.

India

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What I'm looking for

I am looking for a challenging role that allows me to leverage my market research skills and contribute to organizational success while fostering my professional growth.

I am a Senior Market Research Specialist with over 4 years of experience in driving market research initiatives that support organizational growth and international expansion. At Globalization Partners, I lead market research projects that involve sharp segmentation strategies and competitive intelligence, ensuring our marketing efforts are data-driven and effective.

My expertise lies in utilizing advanced tools such as Zoominfo and Cognism to manage marketing data and provide actionable insights. I have a proven track record in lead generation and project management, which has reinforced our competitive stance in a dynamic global market. My previous role as a Marcom Intern at Diaspark Infotech allowed me to conduct comprehensive market research and develop targeted marketing campaigns, further honing my skills in social media marketing and data analysis.

Experience

Work history, roles, and key accomplishments

Current

Senior Market Research Specialist

Current

Globalization Partners

Jul 2020 - Apr 2024 (3 years 9 months)

Spearheaded market research initiatives to guide international expansion with segmentation strategies and competitive intelligence. Managed marketing data using platforms like Zoominfo and Cognism, providing actionable insights to support sustained market presence.

Market Research Lead Generation Project Management Competitive Intelligence Data Analysis Social Media Marketing CRM Communication Sales Navigator

Social Media Marketing Intern

We Are Crazy

Apr 2020 - Apr 2020 (0 months)

Developed and implemented social media marketing strategies that resulted in significant growth in brand awareness and engagement. Created content that increased user engagement and click-through rates.

Social Media Marketing Content Creation Metrics Analysis Campaign Development Brand Awareness Communication Project Management Lead Generation Data Analysis

Marcom Intern

Diaspark Infotech

Jul 2019 - Feb 2020 (7 months)

Conducted comprehensive market research to analyze industry trends and customer preferences. Built and maintained a database of potential leads for targeted marketing campaigns.

Market Research Data Management Communication Social Media Marketing Project Coordination CRM