Rachana Rk

Reviewed, edited, and refined 40+ YouTube scripts per month, managing end-to-end script review and packaging kits to ensure clarity, pacing, strong storytelling, and audience engagement. Developed a deeper understanding of B2B SaaS and AI concepts, turning complex product ideas into accessible content.

Led brand writing across films, scripts, campaigns, and long-form content, building distinctive brand voices. Conceptualised and scripted 100+ SEO-driven YouTube videos for Indeed India, and built brand identities for food and hospitality clients.

Generated and conceptualised in-brand content ideas for master brands and private labels. Created brand stories, campaign strategies, and product-shoot narratives, and wrote pitch decks for topical campaigns.

Worked as copywriter for brands including Zee Music Company, Mambalam Iyers, and Terence Lewis Professional Training Institute. Contributed to brand pitches, developed brand stories and digital marketing strategies, and led copy execution across platforms.

Worked as Assistant Director on a TVC for Pulkit TMT Bars.

Worked as Assistant Editor on the Telugu feature film Richiegadipelli.

Worked as Assistant Editor on the Tamil web series Time Enna Boss.

Worked as Assistant Director on the Kannada feature film Vrithra.

Worked as Assistant Director on the Kannada feature film 777 Charlie.

Pursued a Bachelor of Arts with majors in Journalism, Psychology, and English from 2014 to 2017.