Ratan Patel

I write ads by finding the one true human moment and cutting the rest. Three years on film sets taught me how stories earn their endings instead of forcing them.

I've created five original spec campaigns for Spotify, Red Bull, Shopee, a loan app, and a courier brand, bringing together copywriting, concepting, consumer insight, and brand voice.

As a freelance assistant editor, I re-cut raw footage into finished narrative sequences for three independent projects and partnered with directors to sharpen story flow.

I've also run production logistics for crews of up to 25 people, from budgets and schedules to post-production. My short film, Bathroom Mein Baarish, won an award and received multiple festival selections.