Rabail Ahmed

I build marketing work from consumer insight, segmentation, and numbers I can defend. My portfolio includes a full NutriSqueeze advertising campaign, an export-market entry strategy for Nishat Chunian Limited in Japan, and analytics projects designed for practical business decisions.

During my marketing internship at Lahore Grammar School, I designed admissions brochures, contributed to online and offline marketing techniques, and developed interactive workshop presentations for senior management. I enjoy turning strategy into materials people actually read and remember.

For NutriSqueeze, I worked with a seven-person team to research an untapped health-conscious ketchup segment, develop positioning, and create creative and media plans. For Nishat Chunian, I helped translate secondary research on Japan's premium home-textile market into a defensible direct-export recommendation.

I also build accessible reporting tools in Excel and explore sales data through RStudio, Minitab, exploratory analysis, and classification models. I'm looking to bring marketing strategy, content thinking, and analytics to a remote team working across US hours.