Putra Asy'ari

Selected as 1 of 1,000+ global applicants for the Sumitomo Electric Global Internship Program. Spearheaded end-to-end promotion and PR strategy for the training facility, including hypothesis setting, testing, PR proposal formulation, and creating standard manual guidelines. Produced video profiles and testimonials, driving facility utilization growth by >25% in June and >40% in July 2026.

Conducted ongoing US & Europe market research using FastMoss, TikTok Creative Center, Social Blade, Sprout Social to identify trends and content opportunities. Managed end-to-end social media execution across TikTok, Instagram, and YouTube, including planning, publishing, and optimization. Produced 30+ short-form and feed contents for 3 months aligned with platform analytics and audience insights.

Supported integrated marketing campaigns including content planning, audience research, and social media execution. Managed content calendar and performance tracking using Excel, platform analytics, and reporting dashboards. Executed paid and organic campaigns across platforms including Meta Ads. Contributed to 40–60% campaign reach growth and 2–3x paid reach uplift across multiple campaigns.

Coordinated external relations and PR strategies to strengthen organizational visibility and audience engagement. Planned content strategies that expanded organic reach from an average of 3,000 to 4,800 unique users per campaign. Managed growth of Instagram followers from 1,200 to 2,500 through improved content consistency and relevance. Executed 10+ social impact events in collaboration with orga

Supervised Public Relations, Creative Economy, and Social Affairs divisions to support organizational sustainability. Established strategic partnerships with major brands including Paragon and Ruangguru for large-scale collaborations. Led PR initiatives that increased Instagram followers from 1,100 to 1,900 through engagement-focused content planning. Oversaw Creative Economy programs that generat

Conducted social media research for multiple client projects using Social Blade, TikTok Creative Center, Instagram Insights, and Google Trends to identify growth opportunities. Led end-to-end social media management across Instagram and TikTok, guided by research-based content planning. Analysed engagement and reach trends using Excel trackers and Tableau visualisations to deliver data-informed re

Led end-to-end planning and execution, overseeing 30+ committee members across Event, PR, Media, and Sponsorship divisions. Conducted audience research and competitor benchmarking to define event positioning and value proposition. Implemented a jemput bola integrated promotion strategy, combining content consistency with 50+ media and school partnerships. Achieved 2,000+ participants and grew Inst

Supported PR and digital marketing initiatives including product launches, content development, and campaign coordination. Managed social media messaging and storytelling using Instagram Insights and performance tracking tools. Coordinated communication materials and promotional content across channels. Contributed to 35–55% reach growth and 180% product launch sales achievement.

Grade: 3.64/4.00

Pursuing a Bachelor of English for Public Relations with a GPA of 3.64/4.00, combining public relations theory with professional English communication.