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Priya Saxena

@priyasaxena

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Results-driven marketing professional with expertise in CRM, Automation and digital strategies.

India

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What I'm looking for

Seeking a dynamic role that leverages my expertise in CRM and digital marketing to drive brand growth and strategic initiatives in a global setting.

As a dedicated marketing professional, I specialize in crafting innovative CRM strategies and digital marketing campaigns that drive business growth. My journey began with a Bachelor's in Business Administration, equipping me with a strong foundation to develop global content strategies that enhance brand presence and stimulate user growth.

In my current role as a Marketing Associate at Fuzia, I have successfully defined and monitored KPIs, collaborated with cross-functional teams, and generated leads through various platforms. My efforts have contributed to a 5% improvement in retention and increased brand awareness across multiple markets.

Previously, at Vodafone Idea, I managed digital marketing operations, ensuring alignment with business objectives and maximizing ROI through effective campaign execution. My experience includes overseeing digital activation processes and performing market analyses to keep strategies current with business trends.

Experience

Work history, roles, and key accomplishments

Current

Marketing Associate - CRM and Pre-sales

Current

Fuzia

Aug 2023 - Present (1 year 9 months)

As a Marketing Associate at Fuzia, I defined and monitored KPIs, collaborated with stakeholders across geographies, and generated leads through various platforms. I developed personalized automated journeys to improve retention and implemented a global content strategy for social media, enhancing brand awareness and user acquisition.

Marketing Automation Lead Generation Google Analytics Email Automation KPIs

Activation Officer

Vodafone Idea

Feb 2021 - May 2023 (2 years 3 months)

In my role as Activation Officer at Vodafone Idea, I managed a digital marketing department, contributing to targeted KPIs through effective strategies and campaign execution. I oversaw digital activation processes and performed market analysis to align strategies with business trends.

Digital Marketing Campaign Execution KPIs Market Analysis Digital Activations HubSpot Google Analytics Salesforce

Marketing Intern

Hindustan Coca-Cola Ltd

Feb 2020 - Apr 2020 (2 months)

During my internship at Hindustan Coca-Cola Ltd, I collaborated with supply chain, digital marketing, and marcom teams to align strategic initiatives. My focus was on optimizing the organization's online presence and enhancing customer engagement.

Digital Marketing Customer Engagement Team Collaboration Market Research Performance Analysis

Education

Degrees, certifications, and relevant coursework

NERIM

Bachelor's in Business Administration, Business Administration

2017 - 2020

Grade: 75%

Activities and societies: Among 5% of the class

Collaborated with supply chain, digital marketing, and marcom teams to align strategic initiatives and optimize the organization's online presence and customer engagement.