At Reliance Industries Limited (RIL), I analyzed 500+ customer accounts and 400+ agent relationships to support post-merger sales integration. I identified 50+ GST invoice discrepancies and helped reduce potential billing errors by 15%.
For my Westside capstone, I analyzed customer data to identify gaps in the WestStyle Loyalty Club Program and designed a tiered framework with personalized rewards. I also benchmarked retail competitors and developed targeted digital campaigns and an implementation roadmap with KPIs.
