Preeti Alam

Launched and scaled a women's fashion label serving the UAE via Amazon.ae and Noon.com, optimizing listings and digital marketing to drive high seller ratings and repeat purchases. Managed product development, vendor sourcing, inventory and pricing using sales analytics to improve assortment performance.

Founded and scaled a women's fashion label serving UAE marketplaces (Amazon.ae, Noon.com), optimizing listings and digital marketing to achieve strong seller ratings and repeat purchases.

Led buying for Arabic and Indian fashion brand Ämani, driving assortment planning, vendor development and markdown strategies to optimize sales, stock and margin performance. Regularly reviewed KPIs and implemented liquidation and replenishment plans to meet budget vs actual targets.

Led buying and assortment planning for Arabic and Indian fashion brand Ämani, driving merchandise mix optimization, vendor negotiations, and markdown strategies to meet sales and profit targets.

Managed end-to-end buying for jeanswear brands, overseeing product development, vendor liaison, import/export documentation and sales budget planning to achieve top- and bottom-line targets. Implemented promotion and stock strategies to improve sell-through and reduce ageing.

Managed end-to-end product development and buying for jeanswear brands, ensuring on-time supply, conducting quantitative assortment analysis, and coordinating with operations to meet sales budgets.

Led market research, range planning and supplier identification for the PEACH women's brand, managing product costing, vendor negotiations and seasonal photoshoots to deliver cohesive seasonal collections. Created product manuals to support sales teams.

Progressed from Senior Designer to Buyer Merchandiser, leading range planning, supplier identification, vendor negotiation, and seasonal catalogue coordination for the PEACH ladies brand.

Led design and sampling functions, managed sourcing of fabrics and trims, and coordinated with merchandising and production to deliver seasonal ranges and costed orders.

Developed and sampled designs aligned to international trends, managed sourcing of fabrics and trims, and led embroidery and CAD sampling teams to prepare ranges and costing for production handover. Presented ranges to buyers and coordinated technical inputs for manufacturing.

Launched and scaled a women's fashion label for the UAE market via Amazon.ae and Noon.com, driving repeat purchases and high seller ratings through curated collections, optimized listings, and targeted digital marketing.

Managed budgeting, assortment planning and vendor negotiations for an Arabic and Indian fashion brand, improving merchandise mix and overseeing markdown and liquidation strategies to protect margin and turnover.

Owned end-to-end product development and buying for jeanswear brands, coordinating international vendors, ensuring on-time supply, and driving sales through promotion planning and stock optimization.

Led market research, range planning and vendor negotiation for the ladies brand PEACH, created product manuals and coordinated seasonal photoshoots to strengthen brand presentation and sales.

Developed and sampled designs aligned to international trends, managed sourcing of fabrics and trims, and oversaw embroidery and CAD sampling to deliver production-ready ranges.

Completed a Post Graduate Certificate Program in Data Science at Amity University Dubai in 2019.

Earned a Graduate Diploma in Fashion Design from the National Institute of Fashion Technology, Mumbai between 1997 and 2000.