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Naila Firdaus

@nailafirdaus

Buying & Merchandising Executive at AMANTÉ managing apparel categories from range planning through delivery.

At AMANTÉ, I manage buying and merchandising across lingerie, athleisure, sleep & lounge and related apparel categories, from range planning through delivery.

I use market research, customer needs and seasonal trends to guide product selection and trend forecasting. I also plan assortments, quantities, MRPs and margin opportunities.

I coordinate vendor identification, development, costing and negotiations, and track orders, production status and delivery timelines with vendors and Supply Chain.

At STYLI (LANDMARK GROUP), I worked across Ethnic and Western Wear, supporting buying, sourcing and merchandising. I also used MS Excel and Power BI for product and performance data management.

Experience

Work history, roles, and key accomplishments

Current

Buying & Merchandising Executive

Current

Amanté

Jan 2024 - Present (2 years 9 months)

Manage buying and merchandising activities across lingerie, athleisure, sleep & lounge and related apparel categories, from range planning through delivery. Drive product selection, trend forecasting, vendor management, and cross-functional coordination.

Buying Merchandising Product Selection trend forecasting Vendor Management Negotiation Assortment Planning Product Development Costing Margin Management Sales Analysis Fitness Management Excel Power BI Increff Vendor Portal Mulin

Buying & Sourcing Executive

Styli (Landmark Group)

Jun 2023 - Jan 2024 (7 months)

Worked across Ethnic and Western Wear categories, supporting buying, sourcing and merchandising activities. Conducted market research, managed vendor relationships, and supported range planning and product development.

Buying Sourcing Merchandising Market Research Vendor Management Costing Negotiation Range Planning Product Development Excel Power BI

Sourcing Intern

Styli (Landmark Group)

Jan 2023 - Apr 2023 (3 months)

Worked with the Women Western Wear department, managing and coordinating with multiple vendors and handling day-to-day sourcing activities.

Sourcing Vendor coordination

Apparel Internship

Richa Global Exports Pvt. Ltd.

Jun 2022 - Jul 2022 (1 month)

Worked across Merchandising and Production, gaining hands-on exposure to pre-production and sampling processes. Worked on Strike Off, Lab Dip, Proto, Size Set, FPT, GPT, PP and TOP samples.

Merchandising Production Sampling Pre Production