Pratishtha Ghai
@pratishthaghai
Business Analyst in digital products, translating requirements into data-driven launches and measurable growth.
IndiaWhat I'm looking for
I’m a Business Analyst (Digital Product) and Assistant Manager at SBI Cards & Payment Services Ltd, where I lead end-to-end delivery for digital onboarding and partner integrations. I’m driven by turning business needs into clear specifications and releases that work smoothly for users and stakeholders.
In my current role, I manage API integrations with partners like PhonePe, Tata Neu, Flipkart, and Apollo 24|7, enabling digital card launches across multiple platforms. I’ve delivered 120K+ (Tata Neu) and 95K+ (Flipkart) digital acquisitions, while keeping releases stable through SIT, UAT, and sanity testing with strong defect resolution.
I build product clarity through BRDs, FSDs, user stories, and process flows, aligning teams across Sales, Ops, Credit, and Risk to drive sign-offs. I also analyze funnel performance and MIS dashboards to pinpoint drop-offs, implement data-driven improvements, and support incident resolution post-launch.
Earlier, I interned with HCL tech to conduct market research and competitive analysis on emerging technologies like AI, Blockchain, and IoB—supporting HCL’s annual Tech Trends Report. I also worked as a Digital Marketing Intern at Holiday Tribe, optimizing Meta ad campaigns, improving CPL through segmentation and creative testing, and supporting landing page conversion improvements with Figma.
Experience
Work history, roles, and key accomplishments
Led end-to-end delivery of SPRINT for co-branded credit card onboarding, enabling partner integrations and digital card launches. Drove 120K+ (Tata Neu) and 95K+ (Flipkart) digital acquisitions, translated requirements into BRDs/FSDs/user stories, and owned SIT/UAT with 100% defect resolution.
Conducted market research and competitive analysis on emerging technologies (AI, Blockchain, IoB) to support HCL Tech’s annual Tech Trends Report. Synthesized industry insights, identified high-potential technology segments, and contributed recommendations for innovation strategy and roadmap planning.
Digital Marketing Intern
Holiday Tribe
May 2023 - Jul 2023 (2 months)
Managed and optimized Meta (Facebook/Instagram) ad campaigns, improving reach and engagement while tracking performance via weekly dashboards. Reduced Cost per Lead to ~₹200 through audience segmentation and retargeting, and supported landing page optimization with Figma and conversion-focused CTAs.
Education
Degrees, certifications, and relevant coursework
Shiv Nadar University
Master of Business Administration (MBA), Marketing
2022 - 2024
Grade: CGPA: 8.34
Completed an MBA in Marketing at Shiv Nadar University (CGPA: 8.34) from June 2022 to June 2024.
Shyama Prasad Mukherjee College, University of Delhi
Bachelor of Commerce (B.Com Hons), Commerce
2018 - 2021
Grade: CGPA: 9.027
Completed B.Com (Hons) – General at Shyama Prasad Mukherjee College, University of Delhi (CGPA: 9.027) from March 2018 to March 2021.
Ch.Chhabil Dass Public School
Class XII, Commerce with Maths
2017 - 2018
Grade: 84.6%
Completed Class XII with Commerce with Maths (84.6%) at Ch.Chhabil Dass Public School from March 2017 to March 2018.
Ch.Chhabil Dass Public School
Class X, General
2015 - 2016
Grade: 95%
Completed Class X (95%) at Ch.Chhabil Dass Public School from March 2015 to March 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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