Open to opportunities

pooja samundre

@poojasamundre

Message

AI-enabled Business Analyst driving CRM integrations and customer retention improvements.

India

Message

What I'm looking for

I seek roles where I can lead CRM and API integration projects, drive omnichannel journeys, work in Agile teams, and deliver measurable retention and efficiency improvements.

I am an AI-enabled, results-driven Business Analyst with 4+ years' experience across Fintech, NBFCs, SaaS, loyalty, CRM, travel and eCommerce platforms. I specialize in CRM implementations, API and system integrations, and designing omnichannel customer journeys that deliver measurable outcomes.

I have successfully delivered multi-client projects with 100% on-time go-lives, improved customer retention by 50%, accelerated release efficiency by 45%, and reduced development rework by 70% through clear BRDs/FRDs/HLDs and Agile delivery. I combine data-backed analysis, stakeholder collaboration, and hands-on execution to build scalable, customer-centric solutions and drive product adoption.

Experience

Work history, roles, and key accomplishments

Business Analyst

EasyRewardz Software Pvt Ltd

Jun 2023 - Dec 2025 (2 years 6 months)

Designed and delivered loyalty-driven CRM and omnichannel customer journeys for BFSI clients, achieving 100% on-time go-lives for 5 clients and improving customer retention by 50% and referral participation by 60%.

CRM API Integration Loyalty Programs Jira Figma Agile Customer Journey Mapping Data Analysis

Business Analyst

WNS Global Services Pvt Ltd

Jan 2022 - Jan 2023 (1 year)

Automated lead management and optimized support workflows, reducing lead leakage by 50% and improving engagement by 20% while increasing Agile delivery speed by 30%.

Jira UAT Gap Analysis Wireframing Agile Lead Management Process Improvement SQL

Digital Marketing Manager

NEXA (Maruti Suzuki)

Mar 2018 - Jan 2021 (2 years 10 months)

Developed digital marketing and lead management strategies that increased lead generation by 70% and web traffic by 20%, while reducing lead loss by 50% and improving team compliance.

Digital Marketing Lead Management Analytics Campaign Management CRM SEO SEM

HR Coordinator

IITGJobs.com

Jun 2017 - Feb 2018 (8 months)

Implemented applicant tracking and employee management portals, reducing time-to-hire by 30% and eliminating manual data entry, while training staff to improve operational compliance.

HRIS Applicant Tracking Systems Process Optimization Training Data Automation Recruitment

Program Coordinator

Govt. of Madhya Pradesh

May 2015 - Jun 2017 (2 years 1 month)

Coordinated training programs for 200+ participants, delivering key modules ahead of schedule and improving community outcomes by 80% through enhanced engagement and program management.

Program Management Training Delivery Monitoring & Evaluation Scheduling Reporting