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Pratheeba Karthik Kumar

@pratheebakarthikkuma

Senior Executive - Social Media and Content Marketing at Sonar Conectar Media and Entertainment, creating SEO content and growing brand audiences organically.

India

Message

At Sonar Conectar Media and Entertainment, I work as a Senior Executive - Social Media and Content Marketing. My content work spans social media, blogs, case studies, and SEO content.

At Adze Studio, I created long- and short-form content, including blogs, website copy, landing pages, and campaign materials. I also optimized blog metadata for search visibility and checked website content for accuracy and consistency.

Earlier at Adze Studio and Pink Lemonade Communications, I developed social media calendars, managed account publishing and reporting, and researched influencers. I hold an M.A. in Digital and Creative Marketing from Manipal Academy of Higher Education, and secured University 7th rank in my B.A. studies.

Experience

Work history, roles, and key accomplishments

Current

Senior Executive - Social Media and Content Marketing

Current

Sonar Conectar Media and Entertainment

Jul 2026 - Present (3 months)

Worked as Senior Executive - Social Media and Content Marketing at Sonar Conectar Media and Entertainment.

Social Media and Content Executive

Adze Studio

Sep 2025 - Jun 2026 (9 months)

*Created engaging long-form and short-form content, including social media captions, blogs, website and landing page copy, brochures, email campaigns, and WhatsApp marketing content.

*Optimized blog content with SEO-friendly meta titles and meta descriptions to improve search visibility and organic performance.

*Performed website quality checks to ensure content accuracy, consistency, functional

Social Media Executive

Adze Studio

Aug 2024 - Sep 2025 (1 year 1 month)

*Developed end-to-end content strategies and monthly social media content calendars which aligned with client goals and brand positioning.

*Managed social media accounts for multiple clients by overseeing content publishing, performance tracking, monthly reporting, and actionable optimization plans.

*Conducted influencer research and scouting to identify suitable collaboration opportunities base

Digital Marketing Intern

Pink Lemonade Communications

Jan 2024 - May 2024 (4 months)

*Brainstormed and executed creative digital marketing campaigns for B2B and B2C clients, aligning strategies with business objectives.

*Managed end-to-end social media accounts, including content planning, content calendars, post scheduling, publishing, and community engagement.

*Monitored campaign and post performance, prepared monthly analytics reports with actionable insights, and presented p