Open to opportunities

Prashant Shukla

@prashantshukla1

Managing Director at Tata Africa Holdings, growing Southern Africa’s business toward a USD 60M platform through transformation and lifecycle revenue models.

South Africa

Message

What I'm looking for

I'm seeking a senior regional leadership role such as Sub-Saharan Africa Head, Regional CEO, Managing Director, Chief Executive Officer, Vice President – Africa, Chief Operating Officer, Country Director, or Business Unit CEO.

At Tata Africa Holdings, I lead the Southern Africa business platform with accountability for a USD 38M+ regional P&L. I’m driving transformation and market expansion, including new leasing, pre-owned asset management, and lifecycle service verticals.

Earlier at Tata Africa Holdings, I established Motor Hub East Africa (MHEAL), bringing procurement, assembly, localization, distribution, and customer support together across regional markets. Revenue grew from USD 14.5M to USD 32.9M, with the highest profitability across African operations.

I also established local assembly operations and a national support ecosystem of more than 90 locations for Daewoo Trucks in South Africa, building a business generating USD 15M in annual revenue. I hold an MBA in Marketing & Finance from Henley Business School and serve as a Director at Newshelf 1369 (Pty) Ltd and Alliance Finance Corporation SA (Pty) Ltd, and as a Non-Executive Director at UP Community NPC.

Experience

Work history, roles, and key accomplishments

Current

Managing Director / Business Head

Current

Tata Africa Holdings

Jan 2024 - Present (2 years 9 months)

Leads a Southern Africa business platform with full accountability for a USD 38M+ regional P&L, overseeing commercial operations, finance, supply chain, customer experience, strategic partnerships, and operational performance. Driving business transformation, market expansion, profitability enhancement, and sustainable long-term growth.

P&L management Business Transformation Market Expansion Strategic Partnerships Operational Excellence Customer Lifecycle Management Leasing Pre Owned Asset Management Culture Transformation

Head – Sales, Marketing & Dealer Development

Tata Africa Holdings

Apr 2020 - Dec 2023 (3 years 8 months)

Achieved record business volumes and 5% national market share through focused commercial execution and market development. Expanded national footprint, developed a used asset management business, and enhanced channel capability and customer experience.

Sales Strategy Marketing Dealer Development Market Development Used Asset Management Customer Lifecycle Management Channel Management Performance Management

Head – Daewoo Trucks (South Korean Brand)

Tata Africa Holdings

Apr 2017 - Mar 2020 (2 years 11 months)

Developed and executed market entry and localization strategies in partnership with global stakeholders. Established local assembly operations, secured regulatory approvals, and built an integrated operating platform with a national support ecosystem spanning more than ninety locations.

Market Entry Localization Assembly Operations Regulatory Approvals Supply Chain Sales Customer Support Service Delivery

Head – Automotive Business (East Africa)

Tata Africa Holdings

Jun 2012 - Mar 2017 (4 years 9 months)

Established Motor Hub East Africa (MHEAL), an integrated regional operating platform combining procurement, assembly, localization, distribution, and customer support capabilities. Increased revenue from USD 14.5M to USD 32.9M, delivering the highest profitability across African operations.

Regional Operations Procurement Assembly Localization Distribution Customer Support Captive Finance NBFC Market Penetration Supply Chain

Regional Key Account Manager – North India

VE Commercial Vehicles Ltd

Jan 2010 - Jul 2012 (2 years 6 months)

Managed corporate and national fleet accounts across North India, strengthening retention and competitive account acquisition.

Key Account Management Fleet Account Management Customer Retention Account Acquisition

Area Manager

VE Commercial Vehicles Ltd

Jul 2010 - Jun 2012 (1 year 11 months)

Led regional growth for Punjab, Himachal Pradesh & J&K; entered Tata Motors-dominated markets, reaching 50% share in the 5-ton segment and doubling dealership volumes in Himachal Pradesh.

Regional Sales Market Entry Dealer Management Business Growth

Territory Sales Manager / Dealer Account Manager

Tata Motors Limited

May 2004 - Dec 2009 (5 years 7 months)

Grew Rajasthan's territory contribution from 44% to 60% of SCV volumes; lifted ICV share from 90% to 93% across Northeast India; led Tata Motors' first EMRI institutional fleet order.

Territory Sales Dealer Management Market Share Growth Fleet Sales