Prarthi Shah
@prarthishah
B2B marketing executive running digital campaigns for small businesses, after lifting qualified leads 12% at Luminite Electronics.
IndiaWhat I'm looking for
At Luminite Electronics, I increased qualified lead generation by 12% by segmenting email lists and refining subject lines and calls-to-action for a technical B2B audience. I also took the company website to page one of organic search results with SEO-led blogs and press releases, at zero paid spend.
I managed paid campaigns across Google Ads, Meta Ads Manager and LinkedIn Ads, adjusting budgets based on performance data. I also planned social content around product launches and grew the social following by 7%.
As a Freelance Marketing Consultant, I run digital marketing for small and mid-sized businesses. I create social content and campaign materials, track campaign performance, and support SEO and website content updates.
Earlier, I published SEO-optimised blog content on WordPress as a Digital Marketing Apprentice at BreakTheCode. I hold an MBA from the University of Worcester and am open to relocation to Reading, UK.
Experience
Work history, roles, and key accomplishments
Freelance Marketing Consultant
Self Employed
Sep 2025 - Present (1 year 1 month)
Runs end-to-end digital marketing for small and mid-sized businesses, including social content, brochures, presentations, and campaign creative. Plans and executes social campaigns, tracks performance, and coordinates with designers and vendors.
Social Media Marketing Assistant
Luminite Electronics
Apr 2024 - Aug 2025 (1 year 4 months)
Increased qualified lead generation by 12% through segmented email campaigns and improved subject lines and CTAs. Achieved page one organic search rankings with SEO-led content and managed paid campaigns across Google, Meta, and LinkedIn.
Administrative Assistant
Sanctuary Care Home
Mar 2022 - Mar 2023 (1 year)
Maintained accurate resident and staff records across digital and physical systems. Wrote staff memos, newsletters, and compliance reports, and supported HR and finance with onboarding and data entry.
Market Analyst
M.K Print & Pack
Jan 2020 - Mar 2020 (2 months)
Researched competitors and market trends to guide strategic planning. Transformed customer feedback into visual reports used by leadership for pricing and promotion decisions.
Digital Marketing Apprentice
BreakTheCode
Apr 2019 - May 2019 (1 month)
Built and scheduled social content calendars aligned to marketing goals. Published SEO-optimized blog content on WordPress and promoted webinars through paid and organic social channels.
Education
Degrees, certifications, and relevant coursework
University of Worcester
MBA, Business Administration
MBA degree from the University of Worcester in the United Kingdom.
Chartered Management Institute
Level 7 Diploma, Strategic Management and Leadership
Level 7 Diploma in Strategic Management and Leadership Practice from the Chartered Management Institute.
Tilak Maharashtra Vidyapeeth
Bachelor of Business Administration, Marketing
Bachelor of Business Administration in Marketing from Tilak Maharashtra Vidyapeeth in Mumbai, India.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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