At Piko, I developed a catalogue of 200+ stationery and lifestyle products, from planners and journals to calendars and accessories. I also designed the Self Exploration Journal, combining structured prompts, open-ended reflection, tactile interactions and curated audio, with psychologist review and customer feedback informing its development.
I led four years of iterative planner development, revisiting page structures and planning formats to address customer overwhelm and encourage continued use. Customer feedback, repeat-purchase behaviour and product-level sales data informed reprints, assortment and future product decisions.
I designed and managed Piko’s Shopify storefront and tested bundles, pricing approaches and promotions. The store processed 7,791 orders and served 5,031 customers, with a 28.9% returning-customer rate.
As an independent creative direction and illustration consultant, I co-created an eight-book activity series for Macmillan UK, producing 2,500+ illustrations. I also created a practical workshop curriculum on contracts, negotiations and client agreements, delivering 14 live workshops for 350 creative professionals.
