Open to opportunities

Prachi Shah

@prachishah3

Graphic designer and creative entrepreneur behind Paper Witches and Tribal Paintings, creating stationery and bringing Gond, Baiga, and Bhil art to global audiences.

India

Message

What I'm looking for

I’m looking for freelance and contract design opportunities in brand identity, print, merchandise, or digital content, and projects that reward a multi-disciplinary eye.

At Tribal Paintings, I built a platform to bring Gond, Baiga, and Bhil paintings from Central Indian artisans to global buyers. I created the brand assets and designed calendars that blended traditional motifs with contemporary print design.

With Paper Witches, I conceptualised and launched a stationery brand featuring undated planners, illustrated diaries, and calendars. I handled product design from layout and typography through print-readiness, and designed its packaging and brand identity.

My work also spans freelance graphic design and video editing, art direction, and content for brands in fashion and technology. I’m currently looking for freelance and contract design opportunities across brand identity, print, merchandise, and digital content.

Experience

Work history, roles, and key accomplishments

Graphic Designer and Video Editor

Freelance

Jun 2026 - Oct 2026 (4 months)

Worked as Graphic Designer and Video Editor at Freelance.

Founder & Designer

Paper Witches

Apr 2021 - Mar 2023 (1 year 11 months)

- Conceptualised, designed, and launched a stationery brand focused on undated planners, illustrated diaries, and calendars
- Handled end-to-end product design: layout, typography, illustration direction, and print-readiness
- Designed product packaging and brand identity from scratch
- Managed sales, customer communication, and order fulfilment independently
- Built the brand's visual presence on

Founder & Creative Director

Tribal Paintings

Apr 2019 - Dec 2021 (2 years 8 months)

- Built a platform to source and sell authentic tribal art — Gond, Baiga, and Bhil paintings — directly from Central Indian artisans to global buyers
- Designed and produced a tribal art calendar (2020 & 2021) that blended traditional motifs with contemporary print design
- Created all brand assets: logo, packaging, social media templates, and product photography direction
Shipped to customers wor

Freelance Art Director

Marsplay (Acquired)

Feb 2018 - Dec 2018 (10 months)

- Assisted in planning and coordinating photo shoots, including set styling and on-ground execution support
- Curated and managed social media content, ensuring a cohesive visual identity across posts
- Collaborated with the team to translate brand direction into compelling imagery and on-platform storytelling

Content Specialist

Keygo.me

Aug 2015 - Dec 2015 (4 months)

- Wrote and managed content for a privacy-focused consumer tech product
- Translated technical product features into accessible, engaging versions.

Content Creator and Social Media Manager

Tjori.com

Sep 2014 - Mar 2015 (6 months)

- Built and grew Tjori’s Instagram presence from scratch, establishing the brand’s visual identity on the platform
- Created original content — copy, creative direction, and imagery — for an ethnic fashion e-commerce brand
- Developed social media strategy and maintained a consistent brand voice across posts and campaigns
- Produced copy and creative briefs for product launches and promotions

Creative Consultant

Beyond Pink

Jan 2012 - Jan 2015 (3 years)

- Provided creative direction and strategy for brand communications
- Developed content, campaigns, and visual concepts across print and digital

Associate

Grayscale Legal

Nov 2013 - Aug 2014 (9 months)

A top of the shelf legal service run by various universities/college throughout India.

Intern

Supreme Court Of India

Jan 2014 - Jan 2014 (0 months)

Internship under Mr. Vivek Tankha (Formal Solicitor General Of India)

Regional Head

CampusWriting

Jul 2012 - Jan 2014 (1 year 6 months)

Campuswriting is India’s fastest going self-help portal with 15 million hits on the website till now. Here youth around the country express their emotions and connect with people like themselves.

Intern

M.V. Kini & Co.

May 2013 - May 2013 (0 months)

Worked as Intern at M.V. Kini & Co..

Intern

Times Of India

Jan 2013 - Jan 2013 (0 months)

- Researched on many events and interviewed people for News articles.
- Wrote different stories related to ‘activities of youth’ and ‘Needs of working women’

Volunteer

SOS CHILDREN’S VILLAGE

Jun 2012 - Jun 2012 (0 months)

- Documented the life of Children and appointed mothers living in SOS through words and Pictures.
- Observed the surrounding and system of the NGO.
- Talked and connected with children by talking about their dreams and giving them the required guidance.

Intern

District Court Bhopal

May 2012 - May 2012 (0 months)

- Researched on on-going cases.
- Attended client meetings.
- Visited district court and state consumer commission.
- Observed proceedings and different studied cases.

Intern

Madhya Pradesh Human Rights Commission

Jan 2012 - Jan 2012 (0 months)

- Prepared a project on Drugs and cosmetics act.
- Attended and observed proceedings of Consumer Court.
- Visited Central Jail, documented the lives of criminals through interviews, observed their surroundings and talents in many different activities.