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Pranay Roy

@pranayroy

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Dedicated Paid Search Analyst with expertise in Google Ads optimization.

India

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What I'm looking for

I seek a dynamic role that offers growth opportunities in digital marketing and analytics.

I am a Paid Search Analyst with a strong passion for digital marketing and a commitment to driving results through data-driven strategies. With experience at TECHINCA, I have honed my skills in optimizing Google Ads accounts to align with client objectives, ensuring peak performance and maximum ROI.

My role involves conducting comprehensive research and generating insightful reports using Google Analytics and Data Studio. I take pride in my ability to analyze campaign performance data, identify trends, and implement optimization strategies that enhance campaign effectiveness. I am dedicated to staying updated on industry trends and best practices, continuously enhancing my skills to deliver exceptional results for my clients.

Experience

Work history, roles, and key accomplishments

Paid Search Analyst

AssemblyGlobal

Sep 2021 - Present (3 years 10 months)

Optimized Google Ads accounts for peak performance and alignment with client objectives. Generated comprehensive reports using Google Analytics and Data Studio, offering actionable insights.

Google Ads Google Analytics Data Studio Keyword Research Campaign Management Performance Analysis Client Communication Reporting Bid Management

Education

Degrees, certifications, and relevant coursework

Sri Vijaya Durga Degree College

Bachelor of Business Management, Business Management

Completed a Bachelor of Business Management at Sri Vijaya Durga Degree College. The program provided a strong foundation in business principles and management practices.