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Pradhyum Arora

@pradhyumarora

Growth Engineer at Design Instantly who grew the product to 1,000+ ecommerce sellers and built its full-funnel growth engine.

India

Message

At Design Instantly, I grew an AI creative product from zero to 1,000+ ecommerce sellers as its sole owner across product, engineering, and growth. I rebuilt onboarding, tested pricing and paywalls, and grew organic sign-ups to 40% of new users.

I shipped the product in Next.js and Node.js, including AI creative pipelines that sync 25K+ products and publish to social platforms. Before that, I shipped payment features at Speed and delivered freelance landing pages, ecommerce stores, and SaaS products through Fiverr & Upwork.

Experience

Work history, roles, and key accomplishments

Current

Founder & Growth Engineer

Current

Design Instantly

Jan 2026 - Present (9 months)

Founded and grew an AI social media creative platform for ecommerce sellers, owning product, engineering, and growth. Grew the product to 1,000+ sellers and improved conversion and retention through onboarding, A/B testing, and lifecycle email.

Next.js NodeJS TypeScript PostHog Google Tag Manager Meta Conversions API Customer.io Loops Resend SEO A B Testing Lifecycle Email Cohort Analysis

Full Stack Developer

Speed

Jan 2025 - Dec 2025 (11 months)

Shipped product end to end across the stack for a Bitcoin Lightning and stablecoin payment gateway serving 10,000+ merchants. Built merchant-facing features across dashboard, checkout, and payment flows, owning features from spec to production.

React NodeJS APIs Payment Gateways Fullstack Development

Freelance Full Stack Developer

Fiverr & Upwork

Jan 2020 - Dec 2024 (4 years 11 months)

Delivered 35+ projects for clients worldwide, including landing pages, ecommerce stores, and SaaS products, with 25+ five-star reviews. Built conversion-focused landing pages and storefronts, learning what drives sign-ups and purchases.

Fullstack Development Landing Pages Ecommerce SaaS Conversion Rate Optimization