Skip to main content
ppalak shahPS
Looking for a job

ppalak shah

@ppalakshah1

PR consultant and founder of The Pitching Tale, securing national and international media coverage for brands and personal brands.

India
Message

Since 2020, I’ve run The Pitching Tale, a full-service communications consultancy, working across personal brand building, media relations, influencer marketing, and digital PR.

For Sula Vineyards, I managed PR and single-handed media management for SulaFest ’25, securing national and lifestyle press coverage. I also supported Sula’s positioning as a wine tourism destination.

I worked on personal brand PR for Megha Kwatra Madan, positioning her globally after her Best Cake Designer of the Year win at the Desi Mela Awards in London. My work secured coverage in national and international publications, including two global cover features in Cake Masters Magazine.

Earlier, I handled media relations, press materials, and crisis communications at agencies including The Other Circle, Prose Integrated, White Marque Solutions, Brand-comm, and Alaaya PR. I’ve also worked on brand activations, including Pogo’s association with India Kids Fashion Week.

Experience

Work history, roles, and key accomplishments

TC

PR Consultant

The Other Circle

Sep 2019 - Dec 2019 (3 months)

Managed PR briefs for lifestyle and fashion clients.

PI

PR Executive

Prose Integrated

Sep 2017 - Feb 2018 (5 months)

Handled media relations and press materials for brand and corporate clients.

WS

Senior PR Executive

White Marque Solutions

Mar 2013 - Sep 2014 (1 year 6 months)

Promoted within 6 months; managed major accounts including Newform (Italy), Minawala Jewellers, and MindShift Interactive. Executed crisis communication mandates for high-profile clients.

BR

PR Executive

Brand-comm

Dec 2011 - May 2012 (5 months)

Handled Copper Chimney, Future Group, Cavinkare, and TourDeIndia, across consumer and B2B categories.

AP

PR Assistant

Alaaya PR

Jan 2011 - Nov 2011 (10 months)

Supported media relations, press release drafting, and event coordination.

Education

Degrees, certifications, and relevant coursework

GS

Giggleberry Creative Learning Solutions

Diploma, Early Childcare & Education

Completed a Diploma in Early Childcare & Education.

HC

Harkisan Mehta Institute of Mass Communication

Diploma, Advertising & Public Relations

Grade: A+

Completed a Diploma in Advertising & Public Relations with grade A+.

LM

L.S. Raheja College of Arts & Commerce, Mumbai

Bachelor of Mass Media, Mass Media

Grade: 71%

Earned a Bachelor of Mass Media with 71% marks.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan