Poonam User

Plan, develop, and implement strategic social media campaigns focused on mental health awareness and engagement. Create visually compelling and informative content using Canva tailored for Instagram, LinkedIn, and YouTube. Monitor and analyze performance metrics using Looker Studio (Google Data Studio) to track engagement trends, audience growth, and content effectiveness, generating actionable in

Expertly managed Meta Ad Manager & Google Ads campaigns, optimizing performance through precise targeting and continuous testing. Developed and executed multi-platform advertising strategies aligned with business goals, including segmentation, budget allocation, and performance tracking. Monitored and analyzed key metrics for both Meta and Google Ads campaigns, providing actionable insights and re

Designed visually engaging social media posts using Canva, ensuring brand consistency. Created compelling and informative content for social media platforms to enhance brand awareness and engagement. Assisted in content planning and scheduling, collaborating with the marketing team to align social media content with overall brand messaging and goals.

Crafted clear, engaging content tailored to various audiences and formats, reviewing and refining it to ensure clarity, coherence, and adherence to style guides. Identified and corrected grammatical, spelling, and punctuation errors through meticulous proofreading. Conducted comprehensive online and offline research to support content creation and strategy, coordinating with freelance contributors

Assisted in managing Meta, Instagram, and Google Ads campaigns to enhance client reach. Conducted audience and keyword research to support targeted advertising strategies. Created and scheduled engaging social media content to maintain a strong online presence.

Developed compelling and targeted content across various formats and audiences. Enhanced content through meticulous editing to ensure it meets quality standards and style guidelines. Performed in-depth online and offline research to inform and support content strategies, spotting and amending grammatical, spelling, and punctuation mistakes.

Assisted in script development, contributing to creative discussions and refinement of content.

Pursued advanced studies in Mass Communication, specializing in journalism. Gained expertise in theoretical frameworks and practical applications in media and communication.

Completed a Bachelor of Arts with Honours in Journalism and Mass Communication. Studied foundational principles and practices in media, reporting, and communication strategies.

Completed intermediate education under the CBSE board. Studied core subjects preparing for higher education.