Pooja Mahajan

Currently serving as a Senior Consultant, leading AI/ML tracks including GenAI projects. This role involves hands-on proficiency in developing and deploying deep learning models for computer vision and NLP use cases.

Led the AI/ML team, developing a Crop Name Classifier using satellite imagery and a Tiles Framework for scalable satellite data access. Spearheaded a GenAI-based Product Marketing Tool for image generation and editing, significantly reducing marketing costs.

Conducted customer segmentation using transaction data to inform fintech business decisions. Performed exploratory portfolio analysis to understand product and customer dynamics, devising methodologies to predict Total Portfolio Value (TPV).

Analyzed consumer spend behavior to inform business strategies and forecasted mall sales, accounting for COVID-19 impacts. Developed a recommender system for personal care products using NLP and an image classification model for hair styles.

Developed models to predict opportunity win/loss and recommend services to existing clients, aiding in resource allocation and business growth. Forecasted regional revenue using Time Series Analysis and predicted margin swings for engagements.

Predicted customer attrition and mapped customer journeys to identify segments prone to churn, enabling targeted retention strategies. Conducted text analysis on NPS data to derive customer sentiment and performed market basket analysis to identify product patterns.

Completed a Master of Technology degree focusing on Data Science. Gained in-depth knowledge and practical skills in various data science methodologies and applications.

Obtained a Bachelor of Technology degree in Information Technology. Developed a strong foundation in IT principles and practices, preparing for a career in technology.