Alexandra Khadeka

Building agentic AI solutions to help procurement and sourcing teams automate workflows, make informed decisions, and focus on strategic work.

Built solutions at Instapage to help marketing teams create, personalize, and optimize landing pages, improve conversion rates, and maximize advertising ROI.

Built solutions at Instapage (part of AirSlate) to help marketing teams create, personalize, and optimize landing pages, improve conversion rates, and maximize advertising ROI.

• Drove significant improvements in MRR/ARR metrics by optimizing customer onboarding, Pricing and Packaging strategies, identifying and implementing upsells within the product;
• Designed and managed the implementation of experiments and new features to improve the onboarding, enhance first-session interactions, increase user activation and engagement, reduce churn, and drive subscriptions and up

Alms was a product from the Palta family (https://palta.com/)
• Organized regular user feedback collection: run interviews, tests, surveys;
• Defined product goals and vision, generated features and prioritized them;
• Implemented features: created design and development specs; worked iteratively and collaboratively with a designer and dev-team;
• Worked with analytics: metrics and questions defi

• Conducted user research activities: user feedback collection, users interviews, and tests;
• Developed product vision, prioritized and designed new features for the Music Zen app in collaborative work with a Product Owner;
• Generated hypotheses, run experiments, and A/B test as a team member of the Music Zen Growth team;
• Accommodated UX reviews for the other company apps, defined problems, a

• Gatheried requirements and creating mockups;
• Created design and development specs;
Developed the web platform from the scratch and worked closely with the Product Owner and designers.

• Conducted UX Research & usability testing;
• Gathered requirements;
• Designed UI.
Worked jointly with the design team, product managers, and support team.

• Maintained the current version of apps (iOS, Android), designing new features, redesigning apps;
• Designed UI of web platform and dashboard;
• Gathered requirements.
Worked jointly with developers, product owners, and support the team.

• Designed and maintained UI and new features for mobile fitness apps.
• Developed user stories, mockups, and prepared assets for developers.
• Created marketing materials: banners, AppStore screens.

Designed requirements, user stories, scenarios, wireframes for the project.
• Requirements Definition
• Mobile Interface (iOS, Android)
• Wireframes
• User testing
• Communication with designers, developers, product owners, QA

Designed personas, scenarios, wireframes, and other artifacts for the advertising platform.
• Field research
• Creating empathy maps, personas, user scenarios, wireframes, mockups
• Product design and feature writing
• Requirements writing
• Interaction architecture
• A/B-testing, card sorting
• Customer Journey Mapping
• Communication with designers, front-end developers, product owners
• Website

Designed personas, scenarios, wireframes for small businesses.
• Field research
• Creating personas, user scenarios, wireframes
• Website analytics
• Usability review
• Communication with customers

Apr 2026

Nov 2023

Sep 2015

Dec 2014

Practical intensive ‘Digital creative and management’
– Understanding of interactive communication
– Strategic planning
– Creative algorithms and methods (gamification and other)