Piotr Dominik
@piotrdominik
Fractional brand and growth strategy partner leading Fitek Group’s digital-first brand shift across seven European markets.
PolandWhat I'm looking for
At Fitek Group, I’m leading the move from a legacy brand to a digital-first presence across seven European markets, working with country CEOs and the Head of Group Strategy. I own the marketing budget and run go-to-market for group products, from positioning and launch plans to sales enablement.
At ElectroMobility Poland (Izera), I authored the market-entry strategy for Poland’s national EV brand, connecting Polish identity with culture and technology partnerships. I also advise founders and growth companies on brand strategy, naming, UX and launches, and lecture in brand management at SGH Warsaw School of Economics.
Experience
Work history, roles, and key accomplishments
Group Marketing Director
Fitek Group
Feb 2026 - Present (9 months)
Leading the group's move to a digital-first brand across seven European markets, owning the marketing budget and running end-to-end go-to-market for products. Co-owns strategic outlook and leads AI projects in marketing.
Independent Strategy Partner
Lueur
Jan 2019 - Present (7 years 10 months)
Provides brand strategy, naming, brand books, UX, and launch support for founders and growth companies across various sectors.
Brand Strategy Manager
ElectroMobility Poland
Aug 2023 - Jan 2026 (2 years 5 months)
Authored market-entry strategy for Poland's national EV brand, set research direction, and defined brand building from zero. Modelled media spend and led digital procurement.
Strategic Advisor, MedTech
SpeedUp Venture Capital Group
Dec 2019 - Aug 2022 (2 years 8 months)
Advised early-stage portfolio ventures on market fit, go-to-market, and positioning.
Lecturer, Brand Management & Digital Marketing
SGH Warsaw School of Economics
Jan 2018 - Jan 2021 (3 years)
Taught brand management and digital marketing courses at a leading economics university.
Co-founder, Managing Partner
Huee
May 2016 - Feb 2019 (2 years 9 months)
Provided brand experience and positioning for start-ups and innovation-driven companies.
Digital Director, Partner
Super-Fi
Oct 2010 - Apr 2015 (4 years 6 months)
Led digital strategy and delivery for brand clients.
Education
Degrees, certifications, and relevant coursework
Harvard Business School Online
Disruptive Strategy, Business Strategy
2024 - 2024
Completed the Disruptive Strategy program in 2024.
Academy of Film and Television, Warsaw
Directing, Directing
2005 - 2005
Completed a program in Directing in 2005.
WSB-NLU
M.Sc., E-business
2004 - 2004
Earned a Master of Science in E-business in 2004.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Salary expectations
Job categories
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